AAA DATAProduct Marketing Manager
Mar. 2015 - Feb. 2018ParisResponsible for the promotion and evolution of an e-commerce website (Saas) to carry out marketing campaigns.
Scope: Customer journey from connection to the customer area to the order including the order tunnel (basket, identification, delivery, payment & order confirmation). Product Marketing • Preparation for the launch of new features
• Creation of sales support tools (product sheets, user guide, video, PPT presentation etc.)
• Proposals of solutions to create new functionalities
• Legal brief (CGV, legal notices) Product Owner within an agile SCRUM team • Identify and collect customer needs and areas for improvement
• Prioritize the roadmap
• Writing functional specifications (user story)
• Performing functional tests Strategic marketing • Benchmark & study of sectoral markets
• Creation of a weekly marketing newsletter
• Creation of 2 Landing Pages
• Imagine creative solutions to create new features or improve existing order to best meet the needs of our users and customers Events • Organization of a commercial breakfast (data visualization event)
• Management of the photo shoot of the company and the employees to accompany the change of the visual identity Communication • Management of product communication actions (action plans, print or digital media purchase campaign, management of created agencies and routing agencies, etc.)
• Monitoring and analysis of results: audience KPI monitoring, reporting.