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Work Background
Canadian Parents for French (Ontario)Communications Manager
Oct. 2022 - Sep. 2024Mississauga, Ontario, CanadaLeading the communications, social media, web and marketing strategy implementation in collaboration with the leadership team and colleagues. Engaging specific, niche audiences via digital marketing tools and strategic content, specifically multiple social media platforms, the website and monthly communiqués via Campaign Monitor. Monitoring, tracking and examining social media analytics to validate and/or adapt strategies for increased growth in all digital assets, including actively leveraging hugh-value posts and advertising.
Building brand awareness and engagement across signature annual events and the organization's mission, vision and track record for greater educational impact.
Writing, editing and designing content for effective campaigns and partnerships, reaching parents, students, educators, partners and potential sponsors.
Tools: Canva, Campaign Monitor, WordPress, Jotform, Asana, Clockify, Language Tool (EN/FR)
Environments: G-Suite, Microsoft, Dropbox
Halton District School Board & Ashwood Glen CollegeEducator - French - Elementary
Sep. 2020 - Jun. 2022Burlington, Ontario, CanadaIn-Person and Virtual French Immersion and Arts Teacher, Halton and Remote
2020 - 2022, During COVID
Delivered French and the Arts instruction to Elementary students using various multimedia platforms and EdTech tools, such as: Nearpod, Kahoot!, SMASH Education, Duolingo. Engaged in International Baccalaureate teaching methodology. (Ashwood Glen)
Coached colleague teachers in above-mentioned EdTech tools.
Canadian Corporate Counsel AssociationMarketing and Communications Coordinator
Jul. 2019 - May. 2020Toronto, Canada AreaEngaged & managed high-profile B2B sponsor relationships and sales, while delivering consistent, strategic & timely digital messaging via CCCA’s high-quality communications products.
(Maternity Leave Contract) Delivering 68% organic growth of LinkedIn Page Followers. Closed the highest conference sponsorship amount ever paid by a single sponsor: $44,500. Received 9% salary increase after 3 months.
Halton District School BoardEducator - French - Secondary
Apr. 2017 - Jun. 2019Burlington, Ontario, CanadaInstructed students on French as a second language focusing on Core, Extended, and Immersion in the French language. (Inspired by the Push for Change Campaign, I returned to the classroom 20 years later.)
The Push For Change Foundation - National Campaign to End Youth Homelessness Social Media Strategist
Sep. 2016 - May. 2017RemoteGuided social media strategy development + creative implementation for major initiative to end youth homelessness across Canada called: The Push For Change (https://www.thepushforchange.com/) Joe Roberts, a former homeless youth turned successful businessman, pushed a shopping cart across Canada to raise awareness of + funds for youth homelessness. Significant Contributions:
Increased growth and engagement on all 3 platforms during initial 6-month period:
For example: Facebook Page Likes up by 33%.
Twitter Followers up by 87%. Instagram Fans up by 81%.
Bobbie Smith, Independent AuthorAuthor/Indie Publisher
Sep. 2015 - Sep. 2016Greater Toronto Area, Ontario, CanadaPublished: 'Worthy', a novel about sin, shame and secrets in WWII Newfoundland. EBook & print versions are available on Amazon. Wrote, formatted and published a 385-page novel, procured reviewer reports, designed front and back covers and created and implemented marketing plans via social media. Key Achievements:
▪ 100% of reviews are 5-star (Google “Worthy Bobbie Smith)
▪ Ex. “Loved the book! I had a hard time putting it down! Great character development and glimpses into Newfoundland life. If you like novels that portray maritime life in eastern Canada, like E. Annie Proux's The Shipping News, or Alistair McLeod's No Great Mischief, then you'll probably like Worthy.”
▪ Creative Burlington “Arts Recognition Award Finalist” in the Literary category as a novelist.
Hamilton Public LibraryCommunications Manager
Oct. 2012 - Sep. 2015Hamilton, OntarioDevised strategic approaches to better position the library's programs and services to the community, including handling media relations on sensitive subjects. Accountable for the $440,000 marketing communications and project budget. Responsible for social media marketing success, which grew HPL's online presence, evidenced by 55% more user engagement and greater following. Successfully launched tactical campaigns for program change rollouts utilizing print and digital communications. Increased digital resource sign-up by 22% through well-positioned and attention-grabbing signage and strategic outreach activity. Led continuous improvement changes to leverage resources.
City Of HamiltonCommunications Officer
Jun. 2011 - Oct. 2012Hamilton, OntarioProvided strategic communications counsel and tactical support to internal clients at the Department of Community Services, including: public relations, advertising, employee communications, public affairs and media relations. Utilized print and digital marketing strategies to effectively reach out to the citizens of Hamilton. Significant Contributions:
▪ Successfully, minimized negative communications impact of closing of Career Centres in Ontario Works for affected employees and Ontario Works Recipients.
▪ Established as the go-to writer/editor for developing difficult messages delivered from Senior Directors.
▪ Developed outstanding original products for internal clients in Housing & Homelessness, Ontario Works, Parks & Recreation and Leadership team. ▪ Successfully transitioned Community Services Department employees from The Right House building to the newly restored, open-concept Lister Block.
Sodexo CanadaDirector, Employee Communications
Oct. 2007 - Jun. 2011Burlington, OntarioGoverned Sodexo Canada’s internal communications, liaised with American and Global teams. Prudently managing the allotted budget of $110,000 yet aggressively and creatively established effective means of 2-way communications between Senior Management and employees. Awards & Recognition:
— 2010 Gold Award (Spirit of Progress) for Leading SodexoNet 2.0 Intranet Implementation Team for Canada — 2009 Silver Award (Team Spirit) for Communications of the Canadian Labour Strategy Project
— Inclusion of Canada as one of the first of 80 Sodexo countries to go live. — Increased Employee Engagement rates measured by independent AON-Hewitt survey by 12% (Target: 8%). Significant Contributions:
— Drove monthly traffic to Canada’s Intranet from an average of 1,100 to 5,212 hits.
— Introduction new navigation and user-friendly features on site in partnership with other Editors-in-Chief in the pilot team.
— Initiated the weekly e-Bulletin in English and French. The publication became the go-to source for employee communications.
Government of CanadaSenior Communications Advisor (From Communications Officer to Senior Communications Advisor)
Apr. 2000 - Mar. 2006Ottawa, Canada AreaCareer progressions from: Communications Officer to Senior Communications Advisor > Advised senior executives, such as ADMs, DGs and Directors, and multi-disciplinary teams how to effectively achieve strategic internal communications goals. Facilitated interactive change management sessions, including delivering presentations as subject matter expert in Internal Communications in both official languages. Significant Contributions:
— Instrumental in steering senior executives and multi-disciplinary team communications towards achieving the goals during ADM 1-on-1 and in senior-level meetings.
— Created a full range of original communications products, strategic analysis, issue management papers, executive presentations and briefings.
— Facilitated change management sessions with training and coaching managers.
— Championed massive organizational change through a broad network of clients across functions coordinating communication activities and promoting the agenda for change.
— Developed first, ever online ADM news source: ADM's Corner.
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