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Work Background
Lulo LabCEO Graphic Designer
Mar. 2019Bogotá D.C. Area, Colombia
IDB Inter-American Development BankCommunication and Design Consultant
Nov. 2013 - Mar. 20191300 NewYork Ave. Washington DC- Design, develop, execute and disseminate GDI's communication for internal and external audiences - Create and deliver initiatives to promote employee engagement with GDI's Social Media accounts
- Support GDI Communication Team - Design and execute GDI's training sessions for employees, an innovative process involves an iterative, participatory and co-creative employee engagement approach
- Development of digital tools and resources
IDInteractiveAccount Manager
Mar. 2013 - Sep. 2013Bogota, ColombiaDevelopment, planning and management of digital strategies and communication channels, websites, social networks, Google campaigns, e-mail, CRM, web applications and viral marketing
Responsible for implementing international strategies to local markets, and project design, client management, research moderation, analysis, report creation, presentation, and budget control for international and local clients such as Unilever, Fruco, Clear, Lux, Oreo and Colsubsidio. These on-going roles involve digital understanding and analysis of indicators, metrics and results achieved for the mentioned brands, including monitoring and maintenance control (always-on) of campaigns according to strategy execution.
New York UniversityProfessional Certificate in Digital Media Marketing
Mar. 2012 - Dec. 2012New York City AreaAttended the following courses during Spring/Summer/fall 2012: 1) Web Analytics: Integrating Website and E-mail Data for Effective Digital Marketing Programs
2) Digital Strategy: Creating Synergy in Your Marketing Program
3) Internet Marketing Strategies
4) Mobile Marketing: Reaching the Third Screen
5) Web 3.0: What´s next - Strategies to attract, Retain and Monetize web traffic
6) Strategic Search Engine Marketing Campaign Planning and Execution
Young & RubicamArt Director
Apr. 2008 - Dec. 2011Bogota, ColombiaManage the digital department of Y&R Direct. Responsible for project design, conceptualization of advertising campaigns, including development and implementation of business strategies in direct and online marketing campaigns with emphasis on social networks.
Planning and development activities of product segmentation, CRM, digital strategy, brand values, attraction of new customers, and database management for international and local clients such as Skandia, Movistar, Telefonica, UNICEF, Nucita, La Sante, 472, Aires, among others.
MassArt director
Feb. 2006 - Mar. 2008Bogota, ColombiaDevelop creative concepts and CRM strategies. Development of focused graphic pieces to generate call-to-action, increase conversion rate, and improve brand awareness of international and local clients such as Oracle, Alpina Baby, Codensa, OFFCORSS, Fedco, Arturo Calle, New Colony, Mercedes Benz and Xerox.
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