eTeacher GroupProject Manager
Mar. 2021 - May. 2024• Leading CRM and eCommerce digital transformation initiatives from discovery to post-launch.
• Partnering with department heads to define project scope and align business goals.
• Oversaw product launches, managing configuration, implementation, testing, and training.
• Facilitated Agile ceremonies: project kick-offs, daily stand-ups, retrospectives, and risk reviews.
• Analyzed BI data to evaluate feature outcomes vs. scope and implemented improvements.
• Improved lead acquisition and student engagement through optimized notification systems.
• Delivered cross-team coordination and clear documentation for stakeholders at all levels. Top achievements:
• Launched LMS eCommerce store, boosting leads by 10% and doubling study material sales.
• Integrated online course subscription platform to CRM, increasing new subscribers by 15% and boosting product leads.
• Led self-service initiatives (eCommerce-CRM integration, referral platform) driving efficiency to customer journey.
• Migrated CRM tools to ERP: redesigned sales/support flows, improved UI/UX
• Optimized sales funnels with new triggers, enhancing lead generation and retention.
• Built infrastructure to support sales with external partners that facilitated partnership with 3 external contractors.
• Led a team of 8 developers and QA testers to ensure accurate implementation of client requirements.