OD-LAN EnterprisesDigital Transformation Lead & App Developer, Steyn's
Mar. 2024Brisbane, Queensland, AustraliaSpearheaded the digital transformation for Steyn's, a South African specialty food retailer, by conceptualising and independently developing their first e-commerce mobile application from the ground up. - Identified market opportunity and approached Steyn's with comprehensive Figma designs and business proposal
- Negotiated an innovative revenue-sharing agreement based on app-generated sales
- Designed and developed a complete customer journey with an emphasis on South African specialty foods (biltong, droëwors)
- Implemented end-to-end solutions covering user experience, payment processing, and order fulfillment
- Established metrics for tracking app performance and revenue generation
Created the first digital sales channel in company history, opening new revenue streams