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Work Background
Amanda UprichardMarketing Director
Jul. 2024 - Jan. 2025New York, United States-Built an extensive marketing calendar + directed a team of 5, driving a 30% YoY increase in online sales
-Managed the marketing budget, optimizing ROI across paid media, organic campaigns, CRM, and social channels
-Increased website traffic by 40% within three months through the implementation of targeted SMS campaigns and targeted emails
-Built out an influencer program to amplify brand visibility and achieved a 300% WoW increase across paid and organic channels
BESTSELLERHead of Marketing - USA
Sep. 2021 - Mar. 2024New York, United States-Communication, brand identification and strategy for five in-house brands
-Manage annual marketing budget across brands
-Monitor and analyze the performance using benchmark KPI's and marketing metrics
-Produce campaign photo shoots across brands for wholesale partners and web usage
-Oversee and implement our in-house influencer/ambassador program + events, such as VM x The Daily Front Row Launch party in Soho, NY to establish brand awareness and long term partnerships
-Manage and oversee various marketing teams-Nordstrom, Bloomingdales, Macys and Stitch Fix to create global strategies and ensure marketing dollars are being utilized for maximum profit
MarysiaSenior Marketing, PR and Partnerships Manager
Mar. 2019 - Oct. 2019New York City Metropolitan Area / Los Angeles-Managed annual marketing budget
-Developed and implemented a marketing calendar to ensure all channels across were aligned; including email and sms marketing, web initiatives, partnerships, in-store activations, capsule collections with wholesale partners, content creation and delivery
-Global expansion via digital partnerships with Matches Fashion, Saks, Net-a-Porter and Selfridges, leading to a 20% increase in order volume
-Strategically organized influencer activations/events and muse features on the website, working with talents such as Charlotte Groeneveld(@fashionguitar) for Miami Swim week, which included breakfast series with Marysia at Soho beach house Miami, Marysia X Sakara Life collaboration and the Marysia store opening in NYC
-Produced all content including collection look books, e-commerce, social media and influencer content
-Planned and managed the opening of Marysia’s first store opening in Soho, NY
-Managed in-house employees + sourced and managed 3rd party vendors (PR, paid advertising and performance marketing agency)
-Successfully managed the opening of Marysia's store in Soho, NY
Socialité GroupFounder // Digital Marketing, PR and Brand Partnerships
Jan. 2018New York City Metropolitan Area / Los AngelesA boutique marketing firm obsessed with all things related to marketing. Past/Current Client list: Zimmermann, Milani Makeup, Heraux Skin, LEIN Studio, Darner Socks, Wildling Beauty, Roma Label, Elle Sweden, Anine Bing, Shop Curve, Next Models, Hästens Beds, Le Depot Dore, Condé Nast, Locent, Midori and more
Ragdoll Los AngelesSenior Marketing & Partnerships Manager
Jan. 2017 - Mar. 2018West Hollywood
Ragdoll Los AngelesMarketing & Partnerships Manager
Jan. 2016 - Dec. 2016West Hollywood, California, United States-Developed and executed promotional marketing campaigns and communication strategies; including web initiatives, in-store POS, promotional literature, innovative displays, and merchandising
-Managed a team of 6 in-house employees + contractors such as graphic designers, publicists and photographers
-Managed marketing budget + retail store budget
-Managed @ragdoll_la and worked with influencers such as Shea Marie, Sincerely Jules and Jessica Michele to mention a few. Monitored success via Facebook analytics and Hootsuite, reaching over 30k+ followers after 4 months
-Launched Ragdoll with Nordstrom in-store and online
-Managed our Ragdoll retail stores in Los Angeles and New York
Sonic Seven CommunicationsClient Relations Associate
May. 2014 - Mar. 2016Greater Los Angeles Area-Signed 10 new clients bringing in over $500k within the first 8 months -Acted as the main point of contact with clients on a daily basis to ensure seamless communication and implementation
-Managed workflow schedules of a team of 10 freelancers (PR, paid media, graphic designer, photographer, coordinator and event company)
Coral Tree CafeSocial Media & Communications Associate
Sep. 2013 - May. 2014Greater Los Angeles Area- Supervised the ongoing development of expansion by building relationships and partnering with internal and external vendors, which resulted in opening of 6 additional locations
- Developed and executed marketing campaigns; including promotional literature and in store initiatives with a team of 5 to better promote the brand and create larger reach of awareness
- Planned and Executed Content Photo shoots - used on website and social platforms
- Build a strong social media platform reaching 20k+ after 4 months of launching
- Acted as the main point of contact for all communication services- B2B and B2C
Jane Owen PRMarketing & Administrative Assistant
Aug. 2012 - Sep. 2013Beverly Hills- Coordinated monthly staff meetings, annual marketing summit and holiday events
- Produced and proofread written materials, including press releases, thank-you letters, e-blasts and general e-mails
- Generated leads through phone calls, emails and face to face interactions
- Organized and planned client shoots, created mood board and assisted with location scouting
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