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Work Background
LocaliQ Australia & New ZealandEcommerce Specialist
Jan. 2025Auckland, New ZealandMonitor E-Commerce campaigns weekly and initiate appropriate actions to drive optimal
performance across Google and Meta.
Resolve and respond to all enquiries from Clients and internal stakeholders as
appropriate and in a timely fashion.
Expertise in managing and optimizing e-commerce platforms (e.g., Shopify, WooCommerce, Magento, etc).
Experience with analytics tools (e.g., Google Analytics) for performance analysis and reporting.
Conduct market research to stay abreast of industry trends and competitor activities, incorporating insights into marketing strategies.
Analyze campaign performance metrics and adjust strategies to maximize ROI.
Acquisition of e-commerce clients and education clients about growth possibilities across various conversion touchpoints.
Collaborate with the SEO team to enhance user experience, from website navigation to checkout processes.
Presale & E-Commerce strategy support
E-Commerce tech support
Explosive Social Marketing AgencyDigital Marketing Manager
May. 2023 - Aug. 2024Auckland, New ZealandExpertly leading and structuring a team of account managers dedicated to social media and paid advertising campaigns.
Overseeing key accounts, primarily focusing on New Zealand's leading fashion brands and skincare e-commerce platforms.
Strategically implementing diverse marketing initiatives across Google and various social media platforms such as TikTok, Instagram & Pinterest, showcasing creative flair in campaign conceptualisation.
Cultivating and maintaining robust relationships with clients, demonstrating exceptional interpersonal skills and client engagement.
Efficiently managing Public Relations events tailored to client needs, reflecting a strong sense of brand understanding and market trends.
Conducting thorough analysis of sales and conversion metrics across all managed accounts, ensuring data-driven decision-making.
Creatively designing and producing engaging imagery and video content for social media platforms, highlighting artistic competence.
Mentoring and providing guidance to junior account managers in both social media and paid ads teams, fostering a collaborative and educational work environment.
ReachLocal Australia & New ZealandClient Success Manager Channel Partners - Key Tier
Nov. 2022 - May. 2023Auckland, New ZealandClient Relationship Management
Campaign Management & Performance
Customer Growth, Retention & Analysis
ReachLocal Australia & New ZealandClient Success Manager Foundation Tier
Nov. 2021 - Nov. 2022Auckland, New ZealandCampaign Managment, Client Care, Account Managment
Indigo BrandsOnline Project Manager and Sales Associate
Mar. 2021 - Nov. 2021Auckland, New ZealandEngaged with customers enthusiastically to drive sales and grow customer base.
Supervised creative stages of digital media (Photoshoots, Photoshop, Video Editing, Copywriting)
Monitored and optimised all social media postings to ensure top return on investments, conversion rates and viewer engagement
Performed all functions regarding stock and visual merchandise.
Maintained updated website by managing content creation through Wordpress
Scheduled multiple Paid Ads through Ads Manager with 2.4% conversion rate Enhanced social media engagement by 97.3% in 3 months
Providing multiple item sales for increasing GP to 60%
Studio Moderna Brands InternationalDigital Marketing Manager
Jan. 2018 - Feb. 2020Internet InternationalImplemented first Influencer marketing strategy which boosted site visits by 150% in 12 months while increasing sales by 20%
Led a 7 person team to translate and adjust copywriting for CMS Maintaining a low CPO (10-20%) for 7 countries with week adjustments of paid ads (Estonia, Lithuania, Latvia, Poland, Italy, Hungary and Slovenia)
Created PR events which increased sales revenue by 10%
Copywriting in CMS, Social media channels (Facebook and Instagram) and paid ads (Ads Manager and Adwords)
Developed marketing plan and budget
Implemented marketing activities
Oversee digital, social and e-commerce platforms and supports
Fixing HTML codes for E-commerce by using DreamWeaver program
Collaborating with Graphic designers for the purpose of Facebook and Instagram ads
Organising photoshoots for e-commerce and social media
Took Facebook Ads and Google ads courses, which led to collaborating with SEO managers for creating the perfect ads
The Woolmark CompanyAssistant to
Jan. 2018 - Jan. 2018Florence Area, ItalyAssistant to the production team for Florence men's fashion week supported by Woolmark company final prize - Pitti Uomo
Club K4 Event Coordinator
Jun. 2016 - Aug. 2018LjubljanaEvent management for cultural and musical events
Developed Club’s event plans
Planning, organisation and execution of events
Briefing outside agencies
Identified and managed system of partners and venues
Supervising all staff
Approved all aspects before the day of the event
Communication with artists and guests
EMPORIUMFloor Manager
Jul. 2015 - Apr. 2016Ljubljana, SloveniaManager of the jeans department
Setting visual display for the jeans department
Offering customers a high level of service; starting conversations with them and helping them build outfits
Analysing selling information and working with store manager, maximised sales performance of my department
Leading a team of assistants to achieve excellent standards of service
Overseeing store operations
CHIC STUDIOVisual Merchandiser
Oct. 2014 - Jun. 2015LjubljanaOffering customers service for styling outfits
Setting visual display for shoes
Planning and organising all digital platforms
Ikona LjubljanaFashion Stylist
Jan. 2014 - May. 2015LjubljanaVisual merchandiser and Fashion stylist for Jijil, Religion, Imperial and Armani
Calzedonia GroupFashion Consultant
Feb. 2011 - Apr. 2013LjubljanaFashion consultant for Intimissimi store
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