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Work Background
University of Wollongong in DubaiMarketing Communications Coordinator
Aug. 2022Dubai, United Arab EmiratesAs a strategic marketing professional, I lead digital content creation, brand management, and event execution to enhance engagement and visibility. With a strong focus on digital marketing and communications, I drive initiatives that align with institutional goals, ensuring impactful storytelling and audience connection. 1. Content Strategy & Brand Management
- Develop and oversee digital content strategies to enhance brand visibility and audience engagement.
- Supervise photography and videography production, ensuring brand consistency and storytelling excellence. 2. Podcast Production & Management
- Lead end-to-end podcast production, managing studio operations, guest coordination, and content strategy.
- Oversee editing and post-production to ensure high-quality audio and audience engagement. 3. Event Strategy & Execution
- Plan and manage major university events, ensuring seamless logistics and stakeholder collaboration.
- Coordinate cross-functional teams to enhance event impact and brand alignment. 4. Financial & Resource Management
- Oversee procurement, budgeting, and financial reconciliation for marketing initiatives.
IMT Business SchoolMarketing Executive
Mar. 2021 - Aug. 2022Dubai, United Arab EmiratesThe Marketing & Sales Support role entails comprehensive management of the company's social media presence, encompassing strategy planning and execution on a monthly basis. This involves creating engaging content that aligns with brand messaging and coordinating social media timelines with other departments for product releases and campaigns. The position involved analyzing social media performance, tracking visitor data, and identifying areas for improvement. Additionally, the role included monitoring competitor activity, managing lead generation and follow-up processes, and maintaining databases of prospective students for CRM use. Furthermore, I was responsible for designing publication materials and drafting content for various platforms, including the company website and blogs.
Explore Educational InstituteMarketing Specialist
Jan. 2020 - Mar. 2021Dubai, United Arab EmiratesAt Explore, my role revolves around various key responsibilities aimed at enhancing the company's online presence and marketing efforts. This includes utilizing the Adobe Creative Cloud to design branded social media collateral, strategizing content creation to bolster our online visibility, and maintaining the Student Support System. Additionally, I leverage my creative expertise to effectively present marketing concepts, ensuring that our messaging resonates with our target audience and aligns with our overarching goals. Through these tasks, I contribute to the overall success and growth of Explore Education by ensuring our branding and messaging are consistently impactful and engaging across various digital platforms.
Red Carpet Events, Pune MHIntern
Aug. 2019 - Sep. 2019Pune, Maharashtra, IndiaDuring my internship at Red Carpet Events, I played a pivotal role in content creation for both print and online platforms, while also contributing to event production tasks. This involved designing and developing engaging content for various marketing materials, including brochures, flyers, and social media posts, as well as providing logistical support for events. Through hands-on experience, I honed my skills in graphic design, copywriting, and event coordination, gaining valuable insights into the intricacies of the event management industry. Overall, my internship at Red Carpet Events was a rewarding experience that equipped me with practical knowledge and skills essential for a career in event management.
Westin Hotels & ResortsIntern
May. 2016 - Jun. 2016Dubai, United Arab EmiratesWorked in Cost Control Department which is under the Accounts Department. The introduction covered three key areas: store management, receiving, and cost control. In store management, the focus was on maintaining adequate stock levels, processing Last Purchase Orders (LPOs), implementing FIFO for inventory rotation, and ensuring cleanliness. The receiving section emphasized the careful inspection of incoming items, including temperature and quality checks, and meticulous record-keeping through logs and invoices. Cost control strategies included recipe costing, setting selling prices, conducting regular inventories, reconciling discrepancies, and analyzing the impact of inventory errors on costs. Additionally, procedures for managing free items and financial documentation like Food & Beverage Journal Vouchers were introduced.
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