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Work Background
FlexVP Marketing, GTM
Aug. 2023
Snickerdoodle LabsMarketing Consultant
Mar. 2023 - Mar. 2024
NotableHead of PR and Customer Marketing
Mar. 2023 - Aug. 2023Dynamic marketing leader and Head of PR at Notable, championing customer advocacy through impactful brand strategies and integrated marketing campaigns. My commitment to customer-centric marketing, bolstered by keen media relations and relationship-building skills, has driven significant expansion in our customer base and market presence.
NotableCustomer Marketing Lead
Dec. 2020 - Mar. 2023San Francisco Bay Area
catch&releaseDirector of Marketing & Communications
Dec. 2019 - Dec. 2020San Francisco Bay AreaAs the first Marketing leader at Catch&Release, I spearheaded omnichannel marketing strategies that doubled company revenues within two years. I effectively built and led a versatile marketing team, responsible for demand generation, digital/social media, PR, content, and product marketing. A significant achievement includes working closely with the Product Design team to influence UX/UI design and copy decisions for the company's first-ever trade show demo.
Catch&ReleaseMedia and Marketing Manager
May. 2018 - Dec. 2019San Francisco, CA
AdobeSocial Media Manager - Adobe Experience Cloud
Mar. 2018 - May. 2018Greater New York City AreaI was hired as part of an 'incubator' team that sat between the PR and Demand Gen groups to create a new social media launch strategy for Adobe’s Creative Cloud for Enterprise product across Twitter, Facebook and LinkedIn. The campaign launched at SUMMIT 2018 as part of the Adobe Think Tank activation.
PlaceIQBrand Marketing Manager
Jul. 2016 - Mar. 2018Greater New York City AreaI was instrumental in aligning with product, creative, and data science teams to launch Landmark, PlaceIQ's first location data-as-a-service platform. This launch led to a $1M annual subscription deal, significantly outperforming the average deal size.
Allison+PartnersAccount Executive - Technology
May. 2015 - Jul. 2016Greater New York City AreaLaunched and led Samsung’s mobile review program leading to their highest US sales (28% of
market).
EdelmanAssistant Account Executive - Technology
Mar. 2014 - May. 2015San Francisco Bay AreaDeveloped thought leadership platform for Adobe's Head of People Operations and Adobe’s Director of Product Marketing, Adobe Target; secured media coverage in trade and business publications such as First Round Review, Washington Post, Business Insider, AdExchanger, among others.
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