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Work Background
iFoodSenior Group Product Manager - Fintech Ifood
Mar. 2024São Paulo, Brasil
PagBank PagSeguroGerente Geral de Produtos
Jun. 2022 - Mar. 2024São Paulo, BrasilI'm in charge of core Digital Banking products such as Bill Payments, Billing solution platform, and Payroll, which account for 60% of Banking revenues. I manage directly a team of 3 PMs and indirectly another 7 POs. In this role, I am responsible for developing and communicating to C-level product strategies that are aligned with business objectives, as well as building and tracking product roadmaps and results. Apart from the product role, developing a consumer segmentation based on user profitability and banking participation was one of my accomplishments. The methodology is being used by the entire firm including C-level executives to drive business decisions.
PagSeguro PagBankGerente de Produtos [GPM]
May. 2021 - May. 2022São Paulo, Brasil
Pronto CombustíveisGroup Product Manager [GPM]
Jul. 2020 - Apr. 2021São Paulo, BrasilDuring this period, I've worked at two positions at the same time. On one side, I was responsible for Operations area, having the goal of guaranteeing that our Marketplace, Payments/Credit and Logistics products are running well and delivering a good customer experience. On this position I reported directly to Pronto's CEO, and managed a team of 8 people. I also double-hat as a Product Manager of internal tech products with the goal of improving our internal marketplace processes and systems.
Pronto CombustíveisProduct Manager ➯ Payments & Credit Squads
Nov. 2019 - Jul. 2020São Paulo e Região, BrasilMy first assignment at Pronto was developing new Payment & Credit products in order to improve purchasing experience in our app. On this position I developed a Credit product that enabled forward purchases to approved customers by our credit analysis model. Also, I developed together with UX and engineering teams a payment platform, making possible to intermediate money transactions (Pronto's Payments Institution)
Mercado LivreHead of Mercado Envios Places
May. 2019 - Nov. 2019São Paulo e Região, BrasilIn my last position at Meli I was responsible for developing and then running a new logistics product, internally named as Places, having the goal of reducing the company's dependency on Correios by building Meli drop-off agencies around Sao Paulo City and integrating them to our company logistics network.
Mercado LivreFuture Leaders Program Marketplace ➯ Private Label 1P
Nov. 2018 - May. 2019São Paulo, São PauloAt this position I finished Meli "Management Trainee" program by running the 3/3 assignment. On this one we were responsible for creating Meli's first 1P portfolio (first party/owned products) business in 3 key countries. In this project I had to create the project business case, negotiate with Brazilian and Chinese supplier companies, develop China imports and arrival on designated operations, build customer support and reverse logistics operations, and coordinate necessary internal systems changes.
Mercado LivreFuture Leaders Program Mercado Pago ➯ QR Code Payment Business Development
May. 2018 - Oct. 2018São Paulo e Região, BrasilThis was assignment 2 of 3. On this one the team was responsible for creating and developing a new payment business in Brazil. I had to close new partnership deals, create training materials and processes, and develop a trade street team that had the goal of scaling this solution to local stores in Sao Paulo City.
Mercado LivreFuture Leaders Program Mercado Envios ➯ Line Haul Transportation Strategy
Oct. 2017 - Apr. 2018São Paulo e Região, BrasilOn this 1/1 Meli "Management Trainee" assignment I had to develop a new logistics product that had the goal of making the company's deliveries more efficient by consolidating packages that were to be delivered to similar destinations, using a middle mile dedicated truck. This solution cut the delivery time and costs significantly, as we were able to use local transportation companies and was later rolled out to the entire zone.
PepsiCoBusiness Analytics Coordinator
Aug. 2015 - Oct. 2017São Paulo e Região, Brasil- Developed a customer segmentation methodology for Pepsico traditional channel in Guatemala - Created sales performance Tableau & excel dashboards shared to senior Latam leadership, such as Latam CCO and countries Sales directors - Improved Sales KPIs consistency across Latam region through a proposal of KPIs standards after a detailed concepts definitions review in each country - Coordinated Sales KPIs Tableau reports implementation, consolidating all Latam countries information into one single data source - Developed Sales drivers model, which proposed a new methodology to forecast sales KPIs changes impact in Sales through a model simulator - Strong multicultural and online team environment experience, including working full-time in Spanish and English
The Coca-Cola CompanySenior Business Analytics Analyst
Jul. 2011 - Jan. 2013Rio de Janeiro e Região, Brasil- Supported the development of brand positioning through brand attributes analysis - Suggested a brand growth strategy (recruiting to the category or from competitors or increasing consumption frequency) based on an analysis of consumption segmentation - Recommended different investment focus for each Coca-Cola bottler according to their brand and operational performance - Forecasted volume sales impact of changings in price, packaging and operational distribution through conjoint model simulator - Proposed the optimization of a tea brand portfolio, one of the biggest of the company - Supported company long-term planning through products and industry volume projections
The Coca-Cola CompanyConsumer Insights Intern
Jul. 2010 - Jun. 2011Rio de Janeiro e Região, Brasil- Supervised the development of brands analysis dashboards that improved users productivity by 300% - Supported brand managers enquires about brand equity analysis of continuous research data - Coordinated continuous research data analysis training - Coordinated link test projects with the goal of testing advertising campaigns - Supported research managers in ad-hoc quantitative and qualitative research projects such as concept product testing, new products testing, focus groups and others
Empresa Júnior PUC-RioFinance Director
Oct. 2008 - May. 2009Rio de Janeiro e Região, Brasil- Improve financial situation by increasing company’s revenue by 300% in 6 months - Coordinate a process mapping of company’s costs in order to find saving opportunities - Create a routine of financial analysis and of team discussion - Implement a internal communication routine to propagate financial situation - Manage a team of 8 people
Empresa Júnior PUC-RioProject Manager
Oct. 2007 - Oct. 2008Rio de Janeiro e Região, BrasilCoordinate consulting projects in marketing, finance and logistic areas. Some of them are: - Development of a business plan for an e-commerce website - Analysis of financial viability of innovating internet enterprise - Process mapping of the most important language school in Brazil
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