Requests
0Applied by 1
Keep in touch with meI'm using Intch to connect with new people. Use this link to open chat with me via Intch app
Work Background
EdelmanSenior Account Executive, Influencer Marketing
Aug. 2022 - Sep. 2024• Ongoing ideation, campaign development, support, and strategic consultation around major social media and influencer marketing initiatives to produce creative content executions for brands like HP, PayPal, BlackRock, Capital One, Electronic Payments Coalition, Adobe Photoshop, Fannie Mae, CalRecycle, Petco, DoorDash, and ADM.
• Work as part of integrated teams, infusing influencer into PR and paid programs
• Analyze industry trends, comparing competitive activities and opportunities
• Contribute to ongoing cross-company efforts in concert with other agencies and teams
• Develop and apply actionable strategies for engaging relevant content creators and influencers
• Prepare and present campaign briefings/updates/recaps for clients
• Identify new content creators by vertical and category
• Compile and maintain influencer profiles in proprietary tech platforms
• Negotiate contracts with influencers on behalf of clients
• Execute the creation of briefing materials for influencers and for clients
Sociale by Ale MadridMarketing Communications Consultant
Jul. 2022I help brands grow through content that connects and strategies that convert. Since launching my consultancy, I’ve built a successful business, partnering with clients across industries to deliver socially-led marketing that drives results. Services include:
- Content Creation
- Social Media Management
- Influencer Marketing
- Copywriting
- Online Reputation Management
- Digital Marketing Consulting
Mattress FirmSocial Media Manager
Feb. 2021 - Aug. 2022• Developed, managed and executed social media, employee advocacy, community management, and strategic partnership strategies within project timelines resulting in more integrated strategies that improved business results.
• Grew Sleep.com's social media following and engagement by 500% within a year.
• Created a partnerships program with content creators that resulted in a decrease in cost per partnership and per asset of -300%
• Led all social media projects and partnerships for Mattress Firm's Hispanic marketing strategies in Spanish.
• Managed the relationship and collaboration of social media, paid social media, influencer marketing and public relations strategies with 4 agencies.
• Onboarded and trained 4 new team members.
• Supervised and managed direct reports while overseeing all the social media strategy ensuring were meeting business objectives and maintaining team efficiencies.
• Guided the implementation of social media tactics for the launch of the Sleep.com app which resulted in social media being one of the top 3 channels driving downloads.
• Conceptualized all influencer marketing campaigns and established an influencer contracting process.
• Pioneered the 2021-2022 RFP process for a social media agency.
• Consistently innovated the in-house content creation process resulting in the top viewed and engaged social media posts every month.
MMI AgencyDigital Public Relations Manager
May. 2019 - Feb. 2021Houston, Texas• Developed and managed influencer plans, ambassador programs, brand contests and sweepstakes, and digital and/or social promotions for Olay
• Interpreted quantitative and qualitative insights to understand customer behavior in the DTC and retail space
• Managed, expanded and nurtured relationships within MMI’s network of bloggers and influencers
• Worked across functional teams driving powerful consumer experiences that were seamless both online and offline
Pythian MarketMarketing Manager
Mar. 2018 - May. 2019Greater New Orleans AreaPythian Market is a partnership between Green Coast Enterprises and Gigachef. The group teamed up
to create a curated group of local vendors in the heart of New Orleans’ CBD in the newly renovated
Pythian Building at 234 Loyola Avenue. • Created and executed overall marketing campaign. Manage the ongoing vision and direction of the
marketing strategy
• Managed Public Relations relationships and ensured the delivery of a press and communications
strategy
• Managed all aspects of Social Media Channels including strategy, voice, photoshoots for imagery,
post/feed planning, writing copy, and responded to comments from followers
• Developed and managed budget and marketing solutions for multiple initiatives to drive customer
acquisition, engagement, monetization and retention.
• Measured and reported performance of all marketing campaigns against goals (ROI and KPIs)
• Monitored market trends, research consumer markets and competitors’ activities to identify
opportunities and key issues
• Developed strategies for organic traffic growth and frameworks for repeatable success.
• Drove and managed monthly optimization tactics for organic and paid advertising campaigns.
• Oversaw the development of email marketing initiatives, from strategy through implementation
and optimization.
• Managed monthly influencer outreach including relationship building with on brand influencers, and
pitching product and story ideas
ARPRDigital Marketing Account Specialist
Jun. 2017 - Feb. 2018Greater New Orleans Area• Served as account lead on digitally focused accounts. • Acted as a direct line of contact for clients, lead meetings and manage support teams. • Led social media activations, including social advertising, social media trainings, influencer marketing and analytics reporting. • Managed demand gen activations, including landing page creation and optimization, creating and executing nurture campaigns and more. • Headed SEO and SEM initiatives including keyword audits, SEO optimization strategies and execution, PPC campaigns and more. • Collaborated with account leadership and clients to develop strategic plans, including content calendars, trade show activations, social media plans, etc. • Assisted with media relations campaigns, including press release writing, journalist pitching, staffing client press interviews, etc. • Drafted content marketing pieces, byline articles, white papers and case studies. • Measured clients’ media, social media, lead gen and marketing results.
CPXiSocial Media & Influencer Account Manager
Jun. 2016 - Jun. 2017Greater New Orleans Area• Manage paid Facebook Ad campaigns • Lead social influencer marketing strategy for client programs
• Research and identify key influencers, bloggers and online media in designated verticals
• Identify, recruit and manage influencer programs
• Build strong relationships with social influencers • Craft quality pitches that effectively communicate client message/ask
• Secure, negotiate and execute earned and paid placements
• Identify, establish and manage on-going influencer programs
• Ensure proper FTC disclosure when necessary
• Stay on top of industry trends
CPXiAccount Manager | AdReady
Jul. 2015 - Jun. 2016Greater New Orleans Area• Main point of contact for all client communication
• Communicate with Account Executives regarding RFP’s and campaign goals
• Work with Media Optimization Team for optimization and pacing purposes
• Monitor campaign delivery and performance for all campaigns in my portfolio
• Identify strategic recommendations and up-sell opportunities for my portfolio
• Ensure campaign KPIs are being achieved
• Monitor campaign delivery and work with Account Executives on renewal efforts
CommitChangeContent Manager
Jan. 2015 - Jul. 2015Greater New Orleans Area- A Mark Cuban Company -
• Developed monthly content marketing strategy
• Designed nationwide lead generation campaigns and landing pages
• Wrote SEO optimized content, educational blog posts and white papers
• Executed company's social media strategy, including management of social media advertising campaigns
• Developed and organized monthly educational webinars with CommitChange and partner agencies
• Prepared and distributed press releases
• Served as media and partner relations liaison
• Monitored growth through monthly reports
Search InfluenceAccount Associate
Feb. 2014 - Jan. 2015New Orleans, Louisiana• Directly manage online marketing efforts for clients in various industries.
• Support Account Manager with search engine optimization and social media campaigns for 50+ accounts.
• Create and review monthly reports and semi-annual and annual progress reports
• Identify and analyze strategic opportunities for clients.
• Analyze and evaluate data analytics, keywords, conversions, editorial content, and other aspects of online marketing.
• Review various types of content including website copy, social media posts, press releases, blog posts, etc.
Freelance Experience - Me Importa GuateDigital Media Manager
Jun. 2013 - Feb. 2014•Developed a digital media strategie in unision with public relations efforts.
•Digital strategy included updating website content, blogging, social media strategy and creating hashtags to identify our efforts.
•Created a Facebook campaign to raise awareness of legal issues impacting Guatemala.
•Facebook page went from 0 to 4.2K Likes in 6 months.
•Campaign created 440K impressions by 360K users in Guatemala
• Executed viral video campaign
•Pushed 3 short videos through various online platforms which generated over 2K views in 3 days.
Intch is a Professional Networking App for the Future of WorkSee more people like Alessandra on Intch
300k+ people
130+ countries
AI matching
Get Intch if you'd like to
1478282 people
16
Creative
19
Communications Professional, Digital Content Creator
19
Teacher @ CFISD
139099 people
22
Business Development Manager @ America’s Most Wanted 4x4
17
Creative Director/Owner @ Plaid Pony Design
15
Executive Director, HR, Finance,Operations & Marketing