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Work Background
Pine State Trading Co.Director of Marketing
Sep. 2014Gardiner, Maine, United States• Responsible for managing the Creative Marketing team to produce new ideas for company branding, promotional campaigns, marketing communications and customer advertising.
• Evaluate trends, assessing new data, and keeping up-to-date with the latest marketing techniques.
• Create and implement tailored marketing plans based on individual client requirements.
• Shape brand standards and create procedures to ensure all products are brand appropriate.
• Supervise the department's daily workflow, assigning project workloads, and monitoring deadlines and budgets.
• Work closely with web and ad agencies to ensure all site, social and digital content is running smoothly.
• Successfully created and managed a complete company rebranding in 2016.
• Worked closely with our web firm to create a revolutionary spirits app that gave consumers the ability to create cocktail recipes based on what they have at home.
WalleyLeadsOwner/Founder
Jun. 2010 - Nov. 2014Established Dog Leash Company with a strong on-line and retail presence with sales of $100,000. Designed and developed a patent pending dog leash that is hand manufactured with materials sourced in the United States. Product line has a guarantee of quality and satisfaction for both the dog and their owner. Created product website and marketing materials that are consistent with the brand message.
Hearts On FireVisual Brand Manager
Jul. 2005 - Jul. 2010Boston, Massachusetts, United States• Responsible for the consistency of consumer messaging and brand identity.
• Art directed product photography and lifestyle shoots for advertising and marketing materials. • Coordinated the hiring of models and product selection for all photo shoots. • Increased the company’s recognition as a luxury brand leader by coordinating with a design team, architecture firm and construction company on the development of the first domestic retail store which provides customers with a unique diamond purchasing experience.
• Completed the structural and lighting design of a multi-million-dollar diamond chandelier that increased international consumer awareness of the brand when it was featured in “Architectural Digest” as the signature piece of the 2008 Emmy Awards Show Green Room.
• Developed, created, and managed an in-house graphic design team, which significantly succeeded with cost-effective design with a limited marketing budget. • Provided leadership and direction to the graphic design team and vendors to guide the creation of marketing materials that ensured consistency with the brand message.
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