Pine State Trading Co.Director of Marketing
Sep. 2014Gardiner, Maine, United States• Responsible for managing the Creative Marketing team to produce new ideas for company branding, promotional campaigns, marketing communications and customer advertising.
• Evaluate trends, assessing new data, and keeping up-to-date with the latest marketing techniques.
• Create and implement tailored marketing plans based on individual client requirements.
• Shape brand standards and create procedures to ensure all products are brand appropriate.
• Supervise the department's daily workflow, assigning project workloads, and monitoring deadlines and budgets.
• Work closely with web and ad agencies to ensure all site, social and digital content is running smoothly.
• Successfully created and managed a complete company rebranding in 2016.
• Worked closely with our web firm to create a revolutionary spirits app that gave consumers the ability to create cocktail recipes based on what they have at home.