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Work Background
BCN VisualsSenior Vice President, Creative Strategy
Dec. 2022 - May. 2023New York, United StatesHow does your audience see your brand in the world and what’s happening in society? How, when, where do they feel what you’re trying to express? How can you make them own your story and brand relationship? And how quickly can action move compared to emotion towards that relationship? How can they choose you at the speed of a meme in an ever-changing backdrop?
Ultimately, how to send out? Be massive, set the stage, take a world audience by storm, permeate culture and yet feel niche and special? BIG STORIES are better told on BIG SCREENS in a matter of SECONDS… The rest is history and impact (remarkable ROI). We break the 4th wall, make an entrance and grab audiences' attention to create the most powerful, jaw-dropping, memorable, positive impact for your brand and key partnerships. Present globally where 3D billboards are. NYC, Los Angeles, Las Vegas, Tokyo, Shibuya, London, Milan, Barcelona, Madrid, Shanghai, Cheng Du, South Korea, Philippines, Taiwan... We turn your ADS into ART
We turn your BRAND STORY into HOLLYWOOD-LIKE ENTERTAINMENT
We SHOW UP because it MATTERS
We create IMMERSIVE ANAMORPHIC CAMPAIGNS to unlock unforgettable EXPERIENTIAL (PHYGITAL) MOMENTS for your CRITICAL MASS. We help TOP brands and Maisons go big, bold and beautiful to make a statement and drive durable business, with best-in-class quality that strategically appeals to their consumer base and VICs equally.
Song To The People, LtdExecutive, Strategic Advisor & Transformational Leadership Speaker
Aug. 2022I help global organizations, CEOs, ELTs and founders using data and cultural intelligence blended with leadership techniques, high performer mindset and imagination to progress: launch, growth, expansion, exit, reorganization/rebranding/repositioning, cultural change and profound, sustainable, durable, positive impact. 1. As a plug&play executive accelerator I implement a 3-step tried & tested 6-4-6 method: on brief, I blend in and analyze the state of the nation (6w) > make strategy choices apparent (4w) > to then kickstart change that happens effectively thanks to economic, legal and ethical best practices following risk management guardrails (6w). Everything is people and culture can be changed with committed, consistent steering of organizational mechanisms, time and a little flair (or serendipity). Change doesn’t happen overnight. 2. Having played sports & done performing arts since I was a child, I speak about applying athletic discipline, creativity and health/wellness to business, life and stage as a thespian. I walk that talk every single day so there will be stories of blood, sweat, tears and realizations. 3. I host STTP society dinners to facilitate female newcomers, leaders & founders networking in Barcelona, Palma, London, Marrakech. This is a little caring and sharing initiative I’ve started with my closest circle, growing with time into a community of mentors, champions and angels. 4. I mentor girls + boys (I have one) for free. Nobody’s eyes sparkle more when I speak: I take local schools, art and sport clubs by storm to plant good seeds 🌱 and learn in so doing. Business, Commercial & Creative Leadership • Governance • Ethics • Intelligence • Insights & Targeting • Strategy • Finance • Sales • Talent Mentoring • Sustainable Change & Management Systems • Store Operations • Audits • Automation • Last Mile • Experience & Hospitality • Contracting • Intersectional Mktg • Key Partnerships • Public Speaking • Soft Skills
SermoVice President Commercial Development
May. 2022 - Jul. 2022I co-drive the EU & APAC business and lead a fast-growing 50+ pax office for Sermo in Barcelona, reporting to CEO and CMO.
Woman CorpMember
Mar. 2022 - Jul. 2023Washington DC
SermoVice President of Sales
Jan. 2021 - May. 2022Designed strategic growth plans, defined pricing policy and executed roadmap.
Incepted the RealTime QL platform, provided pricing/strategy. Co-grown the EU business and established the APAC business from scratch.
SermoDirector Of Business Development, EMEA & APAC Lead
Oct. 2020 - Jan. 2021Explored new territories and expanded the business via strategic partnerships.
SermoDirector Of Business Development, Qualitative Solutions
Aug. 2020 - Oct. 2020Barcelona, Catalonia, SpainCreated and helped implement the strategic roadmap for Sermo’s RealTime QL product.
Identified and pursued business development opportunities in EU/APAC.
KBA Entertainment Ltd.Founder & NED
Jan. 2011Entertainment Senior Consultant, Executive Producer & Talent Hunter - Performing Arts, Artist Development, Music Business, Theater, TV, Cinema, Screenwriting, Pitching, Crowdsourcing.
WORLDONE RESEARCH LIMITEDDirector Qualitative Research & New Business Development, Pharma
Jan. 2008 - Feb. 2011EMEA New Business Development and Worldwide Qualitative Research, Healthcare/Pharma market intelligence.
Amber Marketing ResearchInternational Business Development, Pharma
Jan. 2006 - Dec. 2007Barcelona, Catalonia, SpainInternational Department Business Development and Head of Qualitative Market Research, Healthcare division.
Insights by KantarMillward Brown - Client Service Associate, International Pharma Dpt
Jan. 2005 - Jan. 2006Barcelona, Catalonia, SpainInternational Business Client Service, Healthcare division.
Grey & Trace Agency (WPP)Creative Copywriter
Sep. 2004 - Mar. 2005Barcelona, Catalonia, SpainPolyglot creative copywriter on Nokia, Nestlé, VW Seat, Pan Bimbo accounts within a team of 5 creatives.
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