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Work Background
The Walt Disney CompanyRegional Marketing Manager - General Entertainment & Factual
Oct. 2020 - May. 2023Buenos Aires Province, Argentina- Led cross-functional teams to develop and execute marketing strategies for National Geographic, Fox, Disney+ and Star+.
- Define the annual budget allocation for the area. ≡ Led the production of "Lo que haces cuenta" (What You Do Matters), a successful podcast series for National Geographic.
≡ Developed content strategy for a series of short films aimed at promoting diversity and inclusion.
The Walt Disney CompanyRegional Marketing Manager - Kids
Oct. 2018 - Oct. 2020Buenos Aires Province, Argentina- Strategically devise and execute marketing campaigns targeting Kids segment.
- Define annual budget allocation for the area.
- Brand development.
- Franchise management. ≡ I achieved the marketing repositioning objectives of the DXD channel within a zero-budget constraint.
≡ I led a process optimization team using agile methodologies.
The Walt Disney CompanyRegional Marketing Manager - Mothers, Babies, and Preschoolers
Oct. 2017 - Oct. 2018Buenos Aires Province, Argentina- Strategically devise and execute marketing campaigns targeting mothers, babies, and preschoolers' segment.
- Drive franchise strength through strategic partnerships.
- Define the annual budget allocation for the department. ≡ I was part of a special team to raise awareness of and mitigate unconscious biases in senior management.
≡ I led the design and implementation of franchise stands at events.
The Walt Disney CompanyRegional Marketing Supervisor - Mothers, Babies, and Preschoolers
Mar. 2015 - Oct. 2017Buenos Aires Province, Argentina- Supervise marketing campaigns and budget, focused on the mothers, babies, and preschooler's segment.
- Serve as the regional point person for drive franchise awareness within the segment. ≡ I was part of a special team to assess and improve the department's work environment at a regional level.
The Walt Disney CompanyRegional Marketing Supervisor - Disney Interactive
Sep. 2014 - Mar. 2015Buenos Aires Province, Argentina- Supervise marketing campaigns for Disney Interactive products.
The Walt Disney CompanyProduction Supervisor - Club Penguin
Sep. 2013 - Aug. 2014Buenos Aires Province, Argentina- Lead Club Penguin's regional production team.
The Walt Disney CompanyOnline Content Scheduling Supervisor - Digital Media
Mar. 2013 - Sep. 2013Buenos Aires Province, Argentina- Organize, value and schedule online content publication.
The Walt Disney CompanyRegional Project Supervisor - Digital Media
Jan. 2009 - Mar. 2013Buenos Aires Province, Argentina- Project and Process Management for the Digital Media Division.
The Walt Disney CompanyOnline Products Coordinator - New Media
Oct. 2006 - Jan. 2009Buenos Aires Province, Argentina- Web development and digital products coordinator.
ScientrixDesign Supervisor
Dec. 2004 - Jul. 2006Buenos Aires, Argentina- Coordinate tasks between production and design departments.
- Participate in the definition of product, sales, and marketing strategies.
OnvosProduct Analyst / Programmer
Apr. 2004 - Oct. 2004Cancun, Mexico- Analyze and develop web products.
AMERICA LATINA LOGISTICAWeb Analyst
Dec. 2000 - Mar. 2004Buenos Aires Province, Argentina- Webmaster / Trainer / Project leader / Help Desk
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