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Work Background
ERA MyanmarChief Strategy Officer
Dec. 2023 - Nov. 2024Yangon, MyanmarProviding marketing communication solutions to clients. Mentoring the team to be effective marketers.
Insights. Strategy. Execution.
Brands: Manulife, Samsung, Abbott, Beer Chang
Strategy First University - SFUUniversity Lecturer
Oct. 2018 - Dec. 2020Yangon, MyanmarBrand Management Unit 41 for BA (Hons) Business and Management degree from Oxford Brookes University. Taught classes of 60-70 students using David Aaker: Brand Relevance: Making Competitors Irrelevant 2011 edition. Also used J N Kapferer's The New Strategic Brand Management:Creating & sustaining Brand Equity Long Term, Fourth Edition. Responsible for... - Developing curriculum based on Pearson UK guidelines
- Teaching the subject itself (2-3 classes a week on average).
- Testing and grading all students based on Pearson UK guidelines
- Joining Exam Boards and discussing grades
Ignite | Marketing CommunicationsChief Strategist
Sep. 2011With a keen focus on unlocking brands' potential, I provide solutions that surpass conventional advertising norms. My expertise spans problem-solving, identifying brand issues, and implementing the appropriate mix of marketing communication strategies. At Ignite | Marketing Communication Services, I manage a spectrum of services: from Integrated Campaigns to Insight Development, Engagement Planning, Creative Concepts, Activation, and Content Marketing on Social Media. My core skills include:
• Developing and Launching Brands: My experience extends to both local and international brands.
• Planning Campaigns: Proficient in creating comprehensive Communication Strategy focused on Message & Media.
• Budget Management: Skilled in developing budgets and devising effective implementation plans.
• Production: From TVC to print, online, social, outdoor advertising (OOH), and content, my role is all-encompassing.
• Team Management: I have successfully managed teams composed of Creatives, Copy Writers, Content Creators.
• Media Management: Experienced in planning and buying across traditional media, digital media, including social media outlets.
• KOL and Media Engagement: Effective at collaborating with Key Opinion Leaders and Media to amplify the brand's message.
• Market Research: I consistently focus on gaining consumer insights to aid strategic planning.
• Stakeholder Engagement: Excell at partnership development with fundamental stakeholders; varying from KOLs to Media and industry-specific Experts.
• Colloborate with othetr agencies : creative, media, digital etc..
• As an accomplished professional in the marketing field, my objective is to deliver results that align with your organizational goals while carrying a friendly and capable approach. *Please contact for additional brand works.
Catalyst | Human InsightsChief Strategist
Sep. 2011Catalyst | Human Insights that go beyond Brands, Competitors and Categories: we look for deeper insights of what motivates people, so that we can create better fits for our brands in their daily lives. In other words Market Research with a very healthy dose of humanity thrown in. Lead the market research division providing qualitative and quantitative studies for local and multinational clients across industries including FMCG, automotive, technology, and more. Manage end-to-end research projects from proposal and questionnaire development to programming, fieldwork, analysis, and presentation of findings. Moderate focus groups and ethnographic research leveraging industry knowledge to probe respondents and derive actionable insights. Oversee quantitative surveys with sample sizes up to 5,000, managing programming, sampling, and panel recruitment through partnerships. Run statistical analysis on survey data using SPSS and other analytics tools to surface key consumer trends and opportunities. Synthesize both qualitative and quantitative data into strategic recommendations and insights presentations for clients, delivering clear and compelling perspectives. Continuously monitor latest advancements in market research methodologies and analytical approaches to enhance our toolkit. Maintain active engagement with clients as a trusted partner, providing counsel on optimizing brand positioning and marketing mix based on research. Manage research budgeting and pricing models, balancing project costs with value delivered to clients. Hire, train and mentor research analysts, instilling an analytical yet creative problem-solving culture.
Population Services International (PSI)Senior Marketing Director
Oct. 2009 - Jul. 2011Population Services International (PSI) mission is to measurably improve the health of poor and vulnerable people, principally through social marketing of family planning and health products and services, and health communications. Social marketing engages private sector resources and uses private sector techniques to encourage healthy behavior and make markets work for the poor.
• Extensive use of Social marketing tools for effective and sustainable behavior change.
• Managed 5 Brand Managers.
• Led a team of 270 interpersonal communicators, peer educators, print, broadcast, sales team, and brand managers to successfully achieve social (health) objectives in HIV/AIDS, Reproductive Health, Child Survival, and TB.
• Implemented private sector techniques to encourage healthy behavior and maximize market potential for health products and services.
• Developed and executed strategic marketing plans to promote family planning and health products, resulting in measurable improvements in the health of poor and vulnerable populations.
• Collaborated with cross-functional teams to drive social change and improve health outcomes through social marketing initiatives.
• Effectively managed resources and budgets to ensure the successful implementation of marketing campaigns.
• Utilized strong leadership skills to motivate and inspire team members, promoting a culture of excellence and achievement.
McCann WorldgroupEngagement Planning Director
Jan. 2008 - Oct. 2009As Engagement Planning Director: Engaging consumers is at the core of my role, where I utilize research to develop consumer insights, creating informed communication strategies. Additionally, I delve deeply into digital planning for multiple brands at MRM. As a Business Director, I have lead numerous successful pitches as well as steer the account team serving clients like Nestle Nutrition, Novartis, GSK among others in the pharmaceutical sector. My services extend to providing Communication Planning, Advertising, Key Opinion Leader management, Detailing Aids, and other miscellaneous agency services. TOURISM AUTHORITY OF THAILAND
For the Tourism Authority of Thailand, I manage the Global Media Engagement Planning unit across more than 36 countries and various mediums. This experience underscores my multidimensional ability in both traditional and innovative media landscapes. CHEVROLET (MRM)
Lead planner on Chevrolet Thailand's launch of it's new trucks. Started with consumer insight development in key rural markets, developed strategy. This was also the Transformers The Movie came out and we planned and executed various activation events using key assets from the successful movie. Social Media was one of the main focus. GSK (Cervical Vaccine)
Worked closely with the regional team to implement vaccine launch. Conducted basic consumer insight research, adapted regional strategy and launched locally. The vaccine is not a mandatory one and we had to create education and demand creation activities based on local laws and regulations. NESTLE NUTRITION
Helping Nestle Nutrition promote the IF-FO Formulas according strict Nestle Nutrition Guidelines, WHO Code and local laws to both parents and medical professionals. Created communication material for detailing, created event concepts and launch communications.
McCann WorldgroupBusiness Director
Jun. 2005 - Jan. 2008Primary responsibility of leading account team servicing Nestle Nutrition, Novartis, GSK and various Pharmaceutical Clients, in providing Communication Planning, Advertising, Key Opinion Leader management, Detailing Aids and misc agency services.
McCann-Erickson (Vietnam) Ltd.Client Service Director
Sep. 2001 - Sep. 2005Leading McCann Vietnam's entire account team in servicing network accounts as well as local accounts - Nestle. Unilever, TCCC, Cathay Pacific, ICI etc.. Major responsibilities are to manage the team, managing client relations as well as budgeting.
McCann-EricksonCountry Director
Jan. 1996 - Dec. 2001Marketing & communications experience in Burma, Laos and Vietnam for blue chip clients like Unilever, Nestle etc..
Ramada Vacation SuitesAssistant Resort Manager
Jan. 1992 - Dec. 1995Reporting directly to the resort Manager; responsibilities include ensuring that service quality at the resort is maintained with the help of housekeeping, front desk and concierge services as well as ensuring that the daily financials are correct and on track. Additional responsibilities included ensuring that guest enjoy their stay at the resort.
Aston HotelsFront Desk Clerk
May. 1991 - May. 1992Front desk clerk & guest services.
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