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Work Background
Betsoft GamingHead of Product
Jun. 2020- Lead cross department meetings and brainstorming sessions with accounts, mathematics, technical, compliance, and product teams to unify all goals to drive the best company growth outcomes
- Oversee innovative new products to ensure their successful creation and launch to market
- Identify, track, and analyze KPI metrics, extracting meaningful, actionable information
- Market research, keeping track of up and coming competitors and trends, and quickly adapting the production department to meet these new trends.
- Train and mentor key production staff
- Oversee all game productions in progress as stakeholder
Betsoft GamingProduct Team Lead
Oct. 2015 - Jun. 2020- Continued all duties of Senior Product Owner, plus;
- Manage all team leads across all departments, report to senior staff
- Analyze internal and competitor data provided from sources
- Organize and expand teams to support production growth
- Mentored other team leads, encouraging productivity and a sense of community
- Selected and scheduled complex roadmaps to ensure timely delivery of all products on schedule
Betsoft GamingSenior Product Owner
Apr. 2012 - Oct. 2015- Continued all duties of production owner, plus;
- Manage fellow product owners in a creative "Think Tank"
- Innovate creative new game ideas which blend classic gambling with F2P gaming methodologies
- Expand production line from 3 titles per quarter to 7 per quarter, including production line creation for a sister company
Betsoft GamingProduct Owner
Jan. 2007 - Apr. 2012- Grew production line from less than 1 release per quarter, to 3 releases per quarter
- Research industry competitors
- Prepare game mechanics and themes for top management selection
- Trained new staff to support expanded production line
- Oversee games from game design through release, with stakeholder level authority
Betsoft GamingArt Director
Dec. 2003 - Jan. 2007- Continued many of the previous roles as Artist, plus
- Improved production flow, created standards for asset production - Guide design and execution of final product through iterative review processes
- Create wireframes to help guide art teams
- Applied understanding of player psychology to improve performance of games through player engagement
- Manage international teams, across timezones, remotely
Betsoft GamingArtist
Nov. 2001 - Dec. 2003- Produced marketing materials, game art (including backgrounds, symbols, UI interfaces, game help screens), logos, website designs, VFX animations
- Improved game performance through understanding of player psychology and applying directly to the static and animated art assets
- Understand player's needs and behaviors and execute well designed, easy-to-use User Interfaces which do not distract from the players engagement
- Train fellow artists as staff and production increases
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