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Work Background
CarlaKeyCEO & Founder | CarlaKey.com – Premium Design Furniture E-Commerce
Nov. 2018Barcelona Area, SpainAs the CEO & Founder of CarlaKey.com, I built a premium design furniture e-commerce store from the ground up, turning a vision into a growing brand in the competitive retail market. Key Responsibilities & Achievements:
- Brand Development & Business Strategy – Created and positioned CarlaKey.com as a trusted destination for high-quality, stylish furniture.
- E-Commerce & Digital Marketing – Developed and implemented strategies in SEO, social media, and paid advertising to drive online sales.
- Product Curation & Vendor Relations – Sourced premium design furniture and built strong partnerships with suppliers to ensure quality and exclusivity.
- Revenue Growth & Performance Optimization – Analyzed market trends, customer behavior, and sales data to optimize pricing, inventory, and marketing strategies.
- Customer Experience & Engagement – Focused on delivering exceptional service, building brand loyalty, and ensuring a seamless online shopping experience. Taking CarlaKey.com from concept to reality has been an exciting challenge, pushing me beyond my comfort zone and allowing me to develop expertise in e-commerce, digital growth, and business leadership. Step by step, CarlaKey continues to grow, and I couldn’t be prouder of this journey!
JulBaqSenior Consultant | Hospitality Revenue Optimization & Digital Growth Strategies
Aug. 2018Barcelona, Cataluña, EspañaAs a Senior Consultant specializing in Hospitality Revenue Optimization & Digital Growth Strategies, I help businesses maximize profitability and enhance their digital presence. With extensive experience in Revenue Management, E-Commerce, and Digital Marketing, I provide strategic insights that drive sustainable growth in the hospitality and retail industries. Core Expertise:
- Revenue Management – Implementing data-driven pricing, demand forecasting, and distribution strategies to optimize profitability.
- E-Commerce & Online Distribution – Enhancing direct bookings and online sales through strategic channel management and conversion optimization.
- Digital Marketing – Leveraging SEO, PPC, social media, and content marketing to increase brand visibility and customer engagement.
- Market & Data Analysis – Utilizing analytics to identify trends, optimize performance, and make data-backed decisions.
- Business Development & Strategy – Designing tailored growth strategies that align with market trends and consumer behavior. I am passionate about using technology, data, and innovative marketing strategies to help hospitality and retail businesses thrive in an ever-evolving digital landscape. Let’s connect and explore how we can optimize your business together!
Majestic Hotel GroupBusiness Developer Manager
Dec. 2011 - Jul. 2018Barcelona Area, SpainMajestic Hotel Group is a prestigious Catalan hotel group, owned and managed by the Soldevila Casals family since 1918. With seven exceptional properties in Barcelona and Palma de Mallorca, the group specializes in luxury urban hotels, housed in iconic buildings, offering top-tier cuisine, personalized service, and a commitment to property ownership. As Business Development Manager, I drive revenue growth, digital strategy, and distribution optimization across our portfolio, ensuring sustained profitability and brand excellence. Key Responsibilities:
- Revenue Management – Implementing dynamic pricing and distribution strategies to maximize hotel profitability.
- E-Commerce & Online Sales:
Direct Online Sales – Enhancing direct booking strategies through personalized offers, conversion-focused tactics, and customer engagement.
OTA Management – Optimizing visibility and performance across major Online Travel Agencies (OTAs) to drive bookings.
- Corporate Website Promotion & Digital Presence - Developing and executing strategies to increase traffic, engagement, and direct bookings via the Majestic Hotel Group’s official websites.
- Digital Marketing - Implementing SEO, PPC, and content strategies to improve online visibility and brand positioning.
- Global Distribution Systems (GDS) – Managing strategic partnerships and online distribution channels to strengthen market reach.
- Tour Operations & B2B Sales – Developing relationships with tour operators and travel agencies to drive bookings.
- Reservations & Customer Experience – Overseeing both individual and group reservations, ensuring seamless guest experiences. Proudly driving revenue and digital strategy for Majestic Hotel & Spa, Hotel Murmuri, Hotel Midmost, Hotel Denit, Sant Francesc Hotel Singular, Hotel MiM Sitges, Hotel MiM Ibiza, Majestic Residence, and Murmuri Residence. Let’s rock revenue and redefine luxury hospitality! 🚀🏨
XotelsConsultant in Revenue Management
Jan. 2009 - Dec. 2011Barcelona Area, SpainAt Xotels, we are creative minds in Revenue Management, Hotel Marketing, and Distribution, breaking industry barriers with innovative strategies that maximize hotel revenues and profitability. We challenge the status quo, take initiative, and set new trends in Revenue Management, E-Commerce, and Online Distribution. Key Achievements at Xotels:
- Business Development Manager – Led revenue and distribution strategies for Majestic Hotel Group (Barcelona), optimizing performance across multiple luxury properties.
- Revenue Management Consultant – Developed and implemented pricing and distribution strategies for Dynastic Hotels (Benidorm), increasing revenue growth and market positioning.
- Market Manager Europe | getaroom.com – Managed European expansion for this US-based OTA, successfully recruiting hotels in key destinations.
- Revenue Management Trainer – Trained over 3,000 hospitality professionals across Europe and India, shaping the next generation of revenue leaders.
- Hotel & Chain Audits – Conducted in-depth audits and custom revenue management projects, driving operational efficiency and strategic growth. At Xotels, we don’t just manage revenue—we transform businesses and make hotels matter.
ACCORCorporate Revenue Manager Spain | Pricing & Electronic Distribution Manager
Oct. 2005 - Dec. 2008Madrid Area, SpainNovotel & Sofitel | 14 Properties in Spain - at that time As Corporate Revenue Manager for Spain, I led the pricing and electronic distribution strategies for 14 Novotel & Sofitel properties, driving revenue growth through data-driven decision-making and market optimization. Key Responsibilities & Achievements:
- Revenue Maximization Strategies – Developed and implemented customized revenue management systems, tools, and best practices tailored to each hotel’s market conditions.
- Market & Trend Analysis – Conducted in-depth analysis of market trends, demand patterns, and competitive positioning to identify revenue opportunities.
- Pricing & Distribution Optimization – Managed pricing strategies across brand websites, OTAs, CRO (Central Reservation Office), and GDS, ensuring maximum visibility and conversion.
- Business Opportunity Expansion – Enhanced digital presence, direct booking strategies, and third-party distribution channels, increasing market share and profitability.
- Training & Revenue Management Implementation – Trained hotel teams in revenue management best practices to ensure company-wide alignment and efficiency.
- Accor Revenue Management Tools Implementation – Assisted in the rollout and integration of Accor's revenue management systems across all properties, ensuring seamless adoption and optimization. Through a strategic and data-driven approach, I contributed to sustainable revenue growth and optimized performance for Novotel and Sofitel properties in Spain.
Raffles International Hotels & ResortsIntership | UK Sales Office – Raffles Hotels & Resorts
Feb. 2004 - Sep. 2004London, United KingdomAs a Sales Coordinator for Raffles Hotels & Resorts' worldwide sales office in London, I supported the UK MICE (Meetings, Incentives, Conferences, and Events) market expansion, working on key projects to enhance sales performance and brand positioning. Key Responsibilities & Achievements:
- MICE Market Development – Assisted the sales team team to promote Raffles properties within the UK Meetings & Events sector, strengthening relationships with corporate clients and event planners.
- Sales Project Management – Assigned to developed and implemented two sales projects:
a.- Standard Destination Proposal – Created a structured, market-focused proposal to enhance MICE offerings and streamline client decision-making.
b.- Override Commission Agreement – Designed a commission-based incentive program to boost sales partnerships and drive revenue growth.
- London Sales Office Support – Assisted the global sales team in day-to-day operations, client engagement, and business development strategies. This role provided invaluable experience in luxury hospitality sales, MICE market promotion, and strategic business development within an internationally recognized brand.
Concorde Luxury ResortInternship | Hotel du Louvre – Groupe Concorde, Paris
Mar. 2001 - Sep. 2001Paris, Île-de-France, FranceDuring my internship at Hotel du Louvre, 4 star Hotel – Groupe Concorde, I gained hands-on experience in hotel sales, online presence analysis, and corporate event benchmarking, contributing to the hotel's commercial strategy. Key Responsibilities & Achievements:
- Online Presence Review – Analyzed and assessed the hotel's digital footprint across various online platforms to ensure brand consistency and visibility.
- Benchmarking for Corporate Events – Conducted competitive analysis to identify trends and opportunities in the corporate event sector.
- Sales Office Support – Assisted the sales team with client inquiries, proposals, and administrative tasks to optimize business operations.
- Database Organization – Structured and updated the sales contact database, improving efficiency and accessibility for the team. This internship provided valuable exposure to hotel sales, digital marketing, and competitive market analysis within a prestigious Parisian property.
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