AgTrust Farm CreditMarketing Director Fractional
Aug. 2025Fort Worth, Texas, United StatesAs Fractional Marketing Director for AgTrust, I lead strategic marketing initiatives that support lending operations across Texas and New Mexico. My role focuses on building brand visibility, supporting business development, and aligning marketing with organizational growth goals. Key Contributions: Design and execute a full marketing strategy to elevate AgTrustโs brand across digital, print, and community channels. Partner with VP of Marketing on branding, campaigns, and pr/communications. Produced high-impact content campaigns (blog series, social media, sponsorships, and events) that highlight AgTrustโs expertise in agriculture and rural lending. Created marketing collateral to support loan officers, drive customer engagement, and strengthen realtor/land broker relationships. Manage agency resources and vendor partnerships to deliver cohesive brand messaging and ROI-driven campaigns.