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Work Background
Youth CapitalActing Project Lead
Oct. 2024City of Cape Town, Western Cape, South Africa
Youth CapitalCommunications and Network Lead
Apr. 2023Cape Town, Western Cape, South Africa
Youth CapitalCommunications and Network Strategist
Jan. 2020 - May. 2023Cape Town Area, South Africa-Report to the Project Lead in the leading role of strategising the campaign’s communication with its identified audiences, as well as forge and maintain relationships with key stakeholders such as government departments, civil society organisations, and academia.
-Manage joint projects while input into the campaign’s strategy. -Provide communication strategy, plans and activities, content calendar, and newsletter writing.
-Produce communication outputs such as publications.
-Manage online/offline events, organise launches, as well as social media events.
Strategise mobilisation sessions with the constituency of young people. -Media liaison (pitching and producing media interviews). Write and pitch opinion content on national publications.
-Network Development: identify potential stakeholders that could endorse the Action Plan.
-Stakeholder Management: establish and maintain mutually beneficial relationships. Oversees the schedule for activities to hold relevant stakeholders accountable for the timely delivery of tasks and outputs. Successful Projects & Achievements
-Created a brand with a great reputation, trusted by government departments, media, civil society, and young people alike.
-Worked to catalyse coordinated collaboration between stakeholders to tackle the broad-ranging, systemic challenges that result in low productive economic activity among young South Africans.
-Obtained over 50 organisations endorsing Youth Capital’s Action Plan.
-Worked with ONE Campaign on the Jobs Charter #JobsNowAfrica Launch.
-Set up a newsletter for the general audience, a newsletter for Campaigners, and a media newsletter using a newsletter programme.
TSIBAMarketing Communication Manager
Aug. 2018 - May. 2019Cape Town, Western Cape, South Africa-Reported to the Head of Brand and Fundraising in a leading role overseeing the rebranding of the organisation as well as drafting the new communications strategy aiming to raise brand awareness among the identified audiences. -Managed internal and external communication ensuring stakeholders remain informed, educated, and inspired in a consistent and authentic way. -Developed and monitored organisational communications strategy and plan an integrated approach. Assisted the fundraising department with copy and materials.
-Created and maintained long-lasting relationships with partner organisations and donors.
-Strategised and implemented a seamless experience with a consistent brand message on different media platforms. Liaised with external consultants for the creation of marketing collateral.
-Conceptualised and project managed brochures, semester review, Annual Report, and new TSIBA website. Wrote and distributed releases initiating and responding to media opportunities.
-Managed annual corporate events and brand activations. Successes Projects & Achievements
-Developed an editorial calendar for social media platforms.
-Created a communication strategy to inform all related marketing material and communication activities; pioneered the first-ever evidence-based research to inform recruitment strategy. -Successfully leveraged organisational success stories which resulted in mainstream publicity and media coverage; worked closely with the Student Development to activate Brand Ambassadors among students and Alumni.
-Capitalised on the use of social media to increase engagement and brand awareness; paved the way for important partnerships to amplify the organisation’s scope and vision.
Clotilde Angelucci FreelancingCommunication Consultant
Jan. 2015 - Dec. 2020Online-Communication Consultant: University of the Western Cape (UWC), Cape Town- South Africa | 10/2018 - 12/ 2018 | Provided consulting services for the Centre for Student Support Services at UWC, to help the staff produce an insightful, innovative, and impactful annual report in line with their branding and values. Responsibilities included the management of contributions from individual departments, editing the copies, and designing the final communication product. -Communication Consultant: Tertiary School in Business Administration (TSiBA), Cape Town - South Africa | 02/2018 - 05/ 2018 | Provided consulting services for this innovative Business School that fuels a new generation of trailblazers from under-served communities by strategising communication objectives and activities to reach their business goals.
Clotilde Angelucci FreelancingWeb Content Writer
Jan. 2015 - Dec. 2020Online-Online Writer: Geoplast South Africa | 01/2015 - 12/2017 | Authored an article for the Geoplast editorial project (Building beyond together) on sustainable housing in Syria which received significant organic reach.
-Video Storyteller: Simply | Storytelling video project on South African entrepreneurs (My Business, My People).
-Project Manager: Eco Atlas. Managed the“Change Makers” storytelling project. -Picture Editor: Moonshine Media Production/SAT | Managed the pictures contributions for the NGO publication Community Matters.
-Translator: CondeNast Independent Magazines | Translated various publications (Italian to English).
-Freelance Writer: Eco Atlas, Cape Town - South Africa | Mar 2015 - Aug 2015 | Headed a media project called Change Makers, a visual journey through Sustainable South Africa. Informed choices on which products, services and businesses to support, becoming conscious consumers, using knowledge to generate power to influence business practices.
Cobute Marketing Manager
Jan. 2015 - Dec. 2017Cape Town, Western Cape, South Africa-Reported to the owner in a strategic marketing function to reposition the family brand and move away from an undifferentiated mass market approach towards a targeted one, with improved understanding through segmentation. -Increased market and customer insights led to improved experience, customer lifespan, and total customer equity within the precast building category. Created and developed a marketing communication strategy.
-Conceptualised, designed, and maintained the website (SquareSpace platform).
-Developed an editorial calendar and content promotion on social media channels.
-Managed Google Ads Campaigns and social media promotion (Facebook and Instagram). Successes Projects & Achievements
-Defined and activated the brand essence, increased customer touchpoints (social media platforms), and customer engagement. Producing content that moved the brand into a B2B arena, leveraging consumers’ increased decision-making power. Pioneered a monthly newsletter to facilitate consistent communication with existing and prospective customers.
Language Link Vietnam (LLV)HaEnglish Teacher
Nov. 2013 - Dec. 2014Ha NoiEnglish Teacher for Adult programmes, Young Learners and Teens. While exploring the hidden alleys of Hanoi..
Western InternationalEnglish Teacher
Dec. 2012 - Sep. 2013Phnom Penh, CambodiaEnglish Teacher for K3 classes
Thomson Reuters GRCFinancial Risk Analyst
Mar. 2010 - Sep. 2012Cape Town, Western Cape, South Africa-Italian Researcher in financial risk and risk management company. Responsible for carrying out analytical research and monitoring organised crime groups and political and financial issues.
KINK Bar BoutiqueGeneral Manager
Sep. 2008 - Mar. 2010South Africa
one small seed ptyMarketing Intern
Nov. 2007 - May. 2008Cape Town, Western Cape, South Africa
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