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Work Background
Cular CreativeFounder & Managing Director
Oct. 2017Bali, IndonesiaCular Creative is a team of creatives help businesses thrive online. Our core mission is to help all our clients run effective digital marketing campaigns, with high returns and great exposure.
From developing websites to running social media accounts and advertising campaigns, our strategic approach to digital marketing is what our clients most love about us. Highly flexible, extremely committed, and super dedicated are a few of the values which we are proud of. Get in contact with us on www.cularcreative.com and let's have a chat about how you can go digital too!
Total BaliMarketing Director
Oct. 2017 - Jan. 2019Denpasar Area, Bali, IndonesiaTotal Bali is a leading short term villa rentals company focus on providing 5 star services & accommodation to all its guests visiting Bali and the entire Archipelago. From beautiful luxurious villas, through to in-villa services, activities, island getaways, Total Bali is committed to deliver the ultimate Bali experience, for every budget. Check www.totalbali.com & www.balivillaportfolio.com for more details.
Ezy VADigital Marketing Strategist
Sep. 2015 - Feb. 2017Bali Province, Indonesia• Grow new leads, including marketing-qualified leads, by converting site traffic through calls-to-action, landing pages, and lead generation content (including offers).
• Optimize marketing automation and lead nurturing processes through email, content, and social media channels.
• Establish closed-loop analytics with sales to understand how inbound marketing activity turns into customers, and continually refine processes to convert customers.
• Build and manage the company’s social media profiles and presence, including Facebook, Twitter, LinkedIn, and additional channels that may be deemed relevant.
• Create shareable content appropriate for specific networks to spread both our brand and our content.
• Drive consistent, relevant traffic and leads from our social network presence.
• Writing various types of articles on a wide range of topics on the company blog.
• Optimizing content for search engines and lead generation.
• Conducting analytical projects to improve blog strategies/tactics.
• Growing blog subscribers, converting visitors into leads, and expanding our blog's overall reach.
• Blog on an ongoing basis to support and promote your offers and to attract site visitors through search, social media, and email subscribers.
• Manage various email campaigns, including the template designs, calls-to-action, and content used in our email sends.
• Assist members of our sales team on calls with prospects when appropriate to provide deeper dives into the product.
• Speak and present both internally and externally to promote the story of our product.
• Manage the strategy and setup of all paid campaigns.
• Collaborate with marketing teammates to maintain a consistent brand voice and message across all paid programs.
• Craft landing pages and lead generation forms for our content to distribute through relevant paid programs.
Natural Enhancement (UK) LtdMarketing Manager
Mar. 2014 - Sep. 2015london, united kingdom• Developing, executing and delivering the company’s digital / online marketing strategy. Plan and budget for online, new media, banner advertising, e-commerce, SEO and PPC (using Wordpress, Joomla, Drupal CMS, MailChimp, Shopify platforms)
• Manage online branding, communications and campaigns through company websites and online store, building the online community and attracting new customers.
• Creating strategies to increase page views, unique visitors, dwell time, CTR’s and site ‘stickiness’ to encourage repeat usage.
• Developing and designing company artwork and brochures (by using Photoshop and InDesign)
• Developing and maintaining online social media strategy, through social media platforms including Facebook, Twitter, Google Plus, YouTube, Pinterest and LinkedIn to build awareness and followers. • Developing, executing and delivering video tutorials for social media platforms.
• Creating and executing HTML email communications from Dreamweaver and Photoshop to deliver across various platforms (including mobile). • Managing and reviewing Google Analytics, and Infinity Call Tracking stats • Managing brand presence at key trade events and exhibitions • Selecting and managing affiliates and develop bespoke affiliate strategies with key partners (bloggers/partners)
• Copywriting for press release generation and circulation, Managing PR and advertorial projects to build positive relationships within the industry.
• Supporting the sales team with acquisition of clients for education programmes.
• Managing external agencies and business partners.
Dyer Grimes ArchitectsMarketing Manager
Apr. 2013 - Mar. 2014london, united kingdomA boutique London architectural practice offering a rare blend of practical, hands-on experience and creative design flair. As a Marketing Manager at the DGA offices I was responsible for:
• Managing the website: www.dyergrimesarchitects,com (created landing pages for SEO/PPC optimisation purposes), updating content, adding projects, writing copy (Liaising with Urban Element consultants regarding web optimisation and SEO/PPC campaigns); issuing monthly newsletter. • Adobe Business Catalyst CMS used, CreateSend and AWeber email marketing systems, GA and Response Tap reporting of online and offline activity. • Liaising with PR Berlin consultants with regards to the media outreach and awards entries (providing images and content, managing advertising in print media) - award submission for BHA (British Homes Award) - winner of Best Family Home
• Develop and manage DyerGrimes Architects brand
• Social media strategic planning and implementation (optimising Facebook & LinkedIn adverts) - using TweetDeck and HootSuite for monitoring social media activity
• Applying online marketing techniques (PPC, SEO, re-marketing)
• Representing DGA by answering phone-calls, booking consultations, replying to enquiries, keeping record of budgets
HertzE-Commerce Analyst EMEA
May. 2012 - Apr. 2013London• Acted as a conduit to and from the business, identifying business needs; created content, generated solutions; provided Omniture website analytics research.
• Proactively contributed to continuous process improvements in e-Commerce, Supported senior management presentation preparations; Identified appropriate innovative solutions that support commercial, communication and IT vision, and strategy;
• SEO copywriter and analyst for over 19 EMEA and APAC Hertz websites on the member section; Improved process value and process workflow, working with CMS (Interwoven) Platform and databases;
• Participated at the rebranding process of the European member section on www.hertz.com by implementing content in both English and European languages (Website, e-mails). Assisted with studying the information requirements of the business function for www.hertzcarsales.co.uk, www.hertzrent2buy.it, www.hertzoccasions.fr, liaising with Fleet and pricing departments.
• Involved in CRM systems and Deep Dive HLE and project life cycles for both e-Commerce and Marketing departments; I was nominated to train Interns to provide a better insight of the Hertz website experience.
Domicilio (Interior Design)Sales Executive
Jan. 2011 - Sep. 2011Bucharest, Romania• Assured media and social media coverage and participation at interior design fairs; • Collaborated with interior designers and television programs for implementing the products in TV shows and celebrity properties.
PROTV SATV News Reporter Intern
Apr. 2009 - Dec. 2009• Presented and wrote news, taking part of both production and presenters team; • Interviewed, researched stories, prepared the news on a daily basis.
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