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Work Background
Jabuticaba LabFounder & Creative Director
Nov. 2024São Paulo, Brazil
NetflixCampaign Lead, Marketing, Product & PR - Creative Marketing Manager, Latam
Jan. 2018 - Aug. 2023São Paulo, BrazilDeveloped and executed marketing and PR campaigns for Netflix original and licensed content, directly contributing to annual subscriber growth and building a social media following of over 40 million. This process involved: - Analyzing data to identify the target audience for each project;
- Developing strategies and conceptualizing creative ideas, prioritizing spontaneous media and partnerships with influencers;
- Collaborate with internal cross-functional teams, specialized professionals and partner agencies, leading large productions and shootings on set and in the studio with national and international talent;
- Constant alignment of campaigns with the global strategy of the Netflix brand;
- Manage budgets for LATAM, internal and external projects and teams, leading 200+ people on large brand campaigns/initiatives. Campaigns included: Maldivas, De Volta aos 15, Sintonia, Casamento Às Cegas, Wednesday (US), TUDUM (Global), CCXP, Talents at Events, Bom Dia, Verônica, Sintonia, O Mecanismo (Brazil), Edha (Argentina), 3% (Brazil), Ingobernable (Mexico), 13 Reasons Why (US), The Politician, See What’s Next Asia (Singapore).
NetflixVisual Communications Manager, Originals Publicity - LATAM
Jan. 2018 - Nov. 2019São Paulo Area, BrazilAs the first LATAM hire for the team based in LATAM at Netflix, I played a key role in establishing the brand in Brazil and Latin America during a period of substantial growth for the company and in developing the launch strategies for the first local original productions. - Outsourced, hired and trained individuals, teams and agencies. - Developed and executed strategic campaigns for projects coming from LATAM; - Adapted global strategies and campaigns to local markets; managing creative material throughout its lifecycle; - Drove communication between the LATAM & US teams, key internal cross functional stakeholders, showrunners/filmmakers and talent reps.
HBO Latin AmericaInternational Producer
Sep. 2008 - Dec. 2017São Paulo Area, BrazilLed creative and production efforts for various original production campaigns, developing content for on-air and marketing initiatives across LATAM markets. - Managed creative teams from concept through broadcast, ensuring high-quality content delivery. - Created special content for HBO's Marketing, PR, and Social Media departments, tailored to LATAM audiences. - Led content strategy, creative and production with international talents, both on and off camera, showcasing ability to work with high-profile individuals globally. Campaigns included: O Negócio, El Hipnotizador, GregNews, Preamar.
PlayTVWriting, Production and Post Production
Aug. 2005 - Jul. 2008São Paulo Area, BrazilWriter, reporter and producer for daily shows about music and entertainment. Produced backstage content for various events and traveled abroad for international coverage of film premieres and press junkets.
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