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Work Background
Senior Advertising and Content Producer
David&GoliathSenior Advertising and Content Producer
Jan. 2016Greater Los Angeles AreaProject leader, partnering in the development and creation of brand assets for agencies/clients. 2024 Shark Detect Pro Product Line Launch 2023 New Kia Niro EV & HEV Launch 2022 Samsung Galaxy S22 Ultra Smartphone drop. 2022 Lexus LX600 Global Reveal. https://tinyurl.com/4kwmd7v4 2021 Kia Sorento SUV launch. "Worlds first story telling machine". Agencies including TeamOne MullenLowe D&G Zambezi Orci Havas Rapp ViTRO & Pro Bono.
Senior Advertising and Content Producer
ViTROSenior Advertising and Content Producer
Jan. 2013 - Jan. 2016San DiegoExecutive Producer: PETCO & TOYO Tires. Broadcast and content production. 50+ finished spots/assets delivered annually. Our work directly impacted Petco's market share. Awarded “Brand of the Year,” by Ace Metrix for 2014 & 2015. Our "Co...", campaign was named most effective and compelling advertising in retail. Accounts: ASICS Footwear, Wild Turkey, American Honey, RISE Financial, Red Robin Restaurants & SKILZ. Staff and freelance at VITRO dating to 2002
Senior Advertising and Content Producer
Georgia-Pacific LLCSenior Advertising and Content Producer
Jan. 2011 - Jan. 2013Greater Los Angeles AreaAgencies & brands including... Koch Creative Group: Produced and launched "Kerri", Sparkle Paper Towel National Campaign. Georgia Pacific's objective was to steal market share. It worked, and now Sparkle is a top 5 brand. Innocean: Hyundai, Hyundai and more Hyundai Motors America. Red Rocket LA: Passages Treatment Center, recruitment and content films. Fine Living Network: Produced original network branding campaign. Brainsaw: Produced and launched Cox Communications EZPAY customer payment program.
Post Production Producer
Shelter PostPost Production Producer
Jan. 2009 - Jan. 2010Greater Los Angeles AreaPost Production, VFX and diplomacy.
Senior Advertising and Content Producer
OgilvyOne WorldwideSenior Advertising and Content Producer
Jan. 2007 - Jan. 2010Greater Los Angeles AreaVarious agencies including OgilvyOne, HK and FCB.
Senior Broadcast Producer
DeutschSenior Broadcast Producer
Feb. 2006 - Jun. 2007Greater Los Angeles AreaDIRECTV 4th Wall celebrity campaign: William Shatner, Jessica Simpson, Ben Stein, Bill Paxton and others. DIRECTV NFL Sunday Ticket long form content. United HealthCare: "The system is broken" HELIO/SK Telecom: National launch
Brand & Game Development
In3Sports, Inc.Brand & Game Development
Jan. 2004 - Jan. 2008Greater Los Angeles AreaStart-up In3Sports was created for delivery of a real time infrastructure to support and extend fantasy competition and provide user interactivity. Spearhead in securing NFL & NFLPA licensing agreements. Business development. We were clearly ahead of our time yet the experience, exposure and learning are all irreplaceable.
Helmsman and Chief Taster
Breads n SpreadsHelmsman and Chief Taster
Jan. 2001 - Jan. 2009Orange County, California AreaPassionate people need an outlet. Mine included a bakery. Go figure. With executive chef rebuilt family artisan bakery. Grew 400K biz to 1.5M. With profit. In 2001 we set the standard for table breads in Coastal Orange County's finest restaurants. Now we're regional.
Broadcast Producer: Staff, Perma-lance & Project.
FCB GlobalBroadcast Producer: Staff, Perma-lance & Project.
Jan. 1998 - Jan. 2005New York, Chicago, Dallas, LA & San FranciscoAgencies including FCB, GMO, DDB, Grey, Havas, EURO RSCG, Bozell, Colby and Partners. Broadcast production and business affairs. Brands including Nike, Budget, Prudential, Taco Bell, KIA, Cisco Systems, TaylorMade, CBS Branding, Lucas Film, Yamaha Sport Bikes and ATV's, Kawasaki Big Bikes and Rockets with seats. Hillshire Farms, BAT, Reebok, FILA, Nissan, AT&T and even Hasbro.

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