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Work Background
Clayton Yoga & BarreOwner
Jun. 2024 - May. 2025Clayton, Georgia, United StatesStrategic Partnerships & Business Development: • Established strategic partnerships with local businesses, wellness professionals, and community organizations to drive brand awareness and increase membership.
• Represented the studio at industry events, networking functions, and local wellness expos to enhance brand visibility and establish key partnerships.
• Organized and promoted community events, including Wine Down Wednesday, workshops, and wellness retreats to boost engagement and revenue. Sales & Revenue Growth: • Led the complete sales cycle, including market research, lead generation, membership sales, pricing strategy, and promotional campaigns.
• Exceeded membership growth goals by implementing strategic pricing, referral programs, and customer retention initiatives.
• Cultivated relationships with clients and stakeholders to optimize studio offerings, increase retention, and expand revenue opportunities. Marketing Strategy & CRM Optimization: • Developed and executed targeted marketing strategies, including digital campaigns, social media engagement, and event promotions to attract new clients and grow brand presence.
• Managed CRM and studio management software to track client engagement, optimize sales forecasting, and drive customer acquisition.
• Designed and implemented data-driven sales and marketing strategies to maximize revenue and expand the business footprint.
MedTrainerRegional Sales Manager
Apr. 2023 - Apr. 2024Strategic Partnerships & Business Development: • Built and nurtured strategic partnerships with healthcare facilities to streamline staff training, compliance, and credentialing processes.
• Managed and expanded key channel partnerships with industry leaders, including McKesson, ADP, and ASCA to enhance market reach and service offerings.
• Represented the company at major industry events, including the NACHC Policy & Issues Forum in Washington, D.C., strengthening brand visibility and networking with key stakeholders. Sales & Revenue Growth: • Developed strong relationships with C-Level executives and VPs, managing the full sales cycle from prospecting and software demonstrations to negotiation and contract execution.
• Consistently closed new business by aligning client needs with company solutions, driving revenue growth and long-term partnerships.
• Achieved 125% of Q3 quota, demonstrating a proven ability to exceed sales targets and drive business growth. Sales Strategy & CRM Optimization: • Designed and executed data-driven sales strategies and business development plans to maximize territory growth and customer engagement.
• Leveraged Salesforce CRM to track pipeline activity, improve forecasting accuracy, and optimize account management strategies for both new and existing clients.
ThryvSenior Digital Marketing Consultant
Sep. 2014 - Jun. 2021Scottsdale, Arizona, United StatesProspecting, Sales & Client Acquisition: • Conducted extensive prospecting, cold-calling, and door-to-door sales efforts, building strong relationships with small and medium-sized businesses (SMBs).
• Developed and executed customized digital marketing solutions, including Google Ads, SEO, mobile & desktop websites, CRM software, and local business automation tools.
• Provided in-person consultations to SMBs, identifying their marketing needs and presenting data-driven solutions to drive growth. Digital Marketing & SaaS Sales Expertise: • Google Ads Certified, leveraging search engine marketing (SEM), search engine optimization (SEO), and reputation management to improve clients’ online visibility.
• Sold and implemented SaaS-based business automation solutions, including CRM, mobile marketing, email and text marketing, and appointment scheduling software.
• Educated business owners on digital advertising best practices, ensuring optimal ROI and long-term customer retention. Performance & Achievements: • Achieved consistent top 10% company-wide sales ranking for multiple years among 800+ representatives.
Awarded "Rookie of the Year" in 2014 for outstanding sales performance and client acquisition.
• Successfully transitioned through the 2017 Dex Media & Thryv merger, continuing to lead in digital marketing and SaaS sales.
A Dog’s Tale Animal RescueExecutive Director
Mar. 2013 - Jan. 2025Clayton, GA• Strategic Leadership & Operations: Established and grew a successful non-profit animal rescue, overseeing daily operations including fundraising, financial management, marketing, and volunteer coordination. • Marketing & Brand Awareness: Developed and managed the foundation’s social media, website, and digital marketing strategy, increasing community engagement and donor support. • Fundraising & Revenue Growth: Spearheaded grant writing, sponsorship outreach, and fundraising initiatives, securing essential funding for medical care, rehabilitation, and rehoming efforts. • Event Planning & Community Engagement: Organized large-scale adoption and fundraising events, coordinating volunteers, transportation, and partnerships with local businesses and rescue organizations. • Program Development & Expansion: Built a network of foster homes and rescue partners, overseeing the care and medical needs of 50+ animals at any given time while streamlining adoption processes.
MultiplePrevious Experience
Jun. 2000 - Aug. 2014• Marketing Director | Humane Society of Sedona (Jan 2012 – Aug 2014) – Led digital marketing, fundraising campaigns, and public relations, raising over $347K through large-scale events.
• Account Executive | Mercer Advisors (Jun 2005 – Dec 2011) – Achieved 110% sales growth, developed referral partnerships, and trained Territory Reps to drive business expansion.
• Assistant Marketing Director | The Shops in Desert Passage at the Aladdin Hotel (Sep 2002 – Jun 2005) – Managed a $2M marketing budget, orchestrated high-profile events, and implemented strategic partnerships to increase foot traffic.
• Sales Manager | Hyatt Hotels Corporation (Jun 2000 – Aug 2002) – Progressed from Sales Management Trainee to Sales Manager, driving lead generation and revenue growth in hospitality sales.
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