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Work Background
ChatfuelProject Manager
Sep. 2021 - Dec. 2022Соединенные Штаты Америки- led the project of migration to a new CRM system;
- set up sales funnel, set up integrations with Slack/Stripe/Gmail/Calendar, built leads flow and users flow, a system of triggers for communication with users, reporting and analytics;
- led the project of integration with G2 (platform for the reviews and lead-gens);
- developed and managed goals and metrics of the project, Deliverables и DoD, presented the reports to the stakeholers;
- led marketing team communication flow (tasks, sprints, calls). Results: increased transparency of sales funnel metrics, NPS increased by 15%, sales cycle time decreased, the number of leads increased by 15% and conversion from leads to premium users increased by 30%
Human Cosmos AppProject Manager
May. 2020 - Aug. 2021United States- led project tasks: creating a product backlog, setting tasks and tracking deadlines, preparing sprints and their retrospective;
- led communication in a cross-functional team (20 members): calls, 1-1 team meetings, PDP plans;
- team work: hiring and onboarding new employees;
- led cross-functional projects: launching community in Facebook, launching online courses and webinars (total revenue >$50k), issue of daily planner from CEO;
- developed and managed goals and metrics of the project, Deliverables и DoD, calculating the unit economics, creating roadmap and RACI matrix, risk analysis, prioritizing hypotheses according to RICE / ICE methods;
- product tasks: CJM preparation, Lean Canvas, customer development interviews, participation in product positioning and marketing strategy, research of competitors and product features. Results: avoided dismissal of key team members, increased time to market metrics, increased the number of new users by 30% (from community/online courses).
AviasalesEvent Manager
Sep. 2019 - Apr. 2020Russia- led projects and events: creative concept development, risk analysis, control and optimization of the budget, documents workflow, performance review;
- team work: hiring contractors and freelancers, distribution of roles, setting tasks;
- organized various events (Saloconf conference, corporate events /company birthday in Bangkok/, meetups);
- successfully negotiated with partners about prices and cooperation, building long-term relationships. Results: high level of feedback after events, optimized the budget by 20% due to negotiations, found an approach to all foreign partners and built trusting long-term relationships.
Product Heroes (courses for product managers)Project Manager
Mar. 2018 - Aug. 2019Moscow City, Russia- led project tasks: creating a product backlog and prioritizing tasks, tracking deadlines, managing team communication;
- worked with course participants: onboarding and support, payment control, documents flow, course materials preparation and sending, analyzed customer feedback forms to develop courses;
- organized offline and online educational courses and meet-ups (location, partners, timing, speakers, content, budget);
- developed product managers community: organized events and meetups, leaded communication;
- product tasks: CJM preparation, User Story Map, prioritization and testing of hypotheses, customer development interviews. Results: improved feedback and NPS from course participants, increased the number of leads by 30% from community/meetups.
Ramada by WyndhamEvent Project Manager
Aug. 2013 - Dec. 2017Moscow, Moscow City, Russia- organization of conferences for international companies: Johnson & Johnson, Nestle, Mars, Microsoft, Danone, Mercedes, Porsche, Volvo, Philip Morris, BAT, Coca-Cola, etc;
- complex planning of the event: making an individually customized menu, decor, timing, partners, logistics;
- special events to increase the loyalty of the returning companies and clients (special events, discount system, conference packages of services);
- organization of collaboration with partners and sponsors.
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