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Work Background
Manna 360 PTE LTDAssistant General Manager, Brand & Operations
Jan. 2024Singapore, Singapore
Thong Siek GlobalHead Of Retail
May. 2021 - Apr. 2023SingaporeIn-charged of developing a new retail brand and existing retail brand for the group. Overall Business Development & Operations o Ensuring outlets are operating according to the company’s brand direction. o Monitoring and evaluating individual outlet’s performance and help each individual staff achieve the level of performance required of them. o Recruiting, training and supporting the outlet operations team from rank and file workers to managerial level staff. Overall Branding Management, responsible for ensuring the product and services resonate with current and potential customers. Creating a lasting impression and reputation among customers. o Products, services, food styling, merchandise, price and packaging. o Work with external media agency for advertising (ATL & BTL) and marketing activities to ensure the right message is delivered.
o PR crisis management, managing and ensuring the brand is protected from the potential threat.
o Social media management, involving context and content for social media posting and feedback management.
Select Group LimitedSenior Head, Business Development
Jul. 2019 - Jun. 2020SingaporeJob Scope In-charged of developing a home brand product - TASTE ASIA. o Overseeing the day-to-day management of the business development team consisting 4 executives. Planning strategies to drive sales growth across local and international market. o Involved in negotiation and working with partners such as F&B operators, supermarket (NTUC and Cold Storage) and convenient store chain (Deli by Shell and Cheers) to sell to the end consumer. Supporting our partners’ marketing campaign to create a lasting impression and reputation among local Singapore Market. o In-charged of social media marketing through platforms such as Facebook and Instagram, and co-create content on a monthly basis alongside the internal marketing team. o In-charged of brand expansion into overseas markets such as Europe and Middle Eastern countries. Involved from cradle to grave including negotiations, monitoring and ensuring products reach the designated country within timeline. o To work closely with production team to ensure consistency of the supply chain. Managing cost structure and work within the given budget. Achievements:
Successfully launched the Taste Asia Freshly Chilled Ready Meal in Cold Storage Singapore, one of the biggest supermarket chains. Five products under the series were launched in 17 Cold Storage outlets on December 2019. Participated in a consumer food exhibition in November 2019, where we achieved the highest sales record over 4 days event.
Absolute Thai Groups of RestaurantBrand and Business Development Manager
Oct. 2014 - Feb. 2019Kuala Lumpur, MalaysiaResponsible for ensuring the product and services resonate with current and potential customer. Creating a lasting impression and reputation among customer. Overseeing implementation of the brand in o Products, services, look, merchandises, price and packaging. o Advertising and marketing activities to ensure the right message is delivered. o PR crisis management, managing and ensuring the brand is protected from the potential threat o Social Media management, involving context and content social media posting and complaint management.
o Sell and coordinate event space on behalf of the restaurants. o Leading the team to supports every events done in restaurant is within customer’s need and budget. Roles within the organization includes
Operation Manager in o Managing 28outlets in Malaysia with total sales revenue of 90millions a year. o Ensuring outlets are operating according to the company’s brand direction. o Conducting weekly meeting with outlet managers to ensure operation run smoothly. o Recruiting, training and supports to the outlet operation team from rank and file to the restaurant managers.
o Keeping and ensuring product, service and outlet ambience is well maintained. Business Development - includes negotiations with landlord and demographic study to ensure the product is meet with targeted customer. Project management - overseeing cradle to grave of new opening outlet. Involve in outlet’s drawing from scratch, contractor negotiation to ensure outlet is build according to the budget given. Franchise Management - overseeing the setup of business franchises and preparation of agreement and coordinating audit team.
Adwizard Sdn BhdSenior Brand Executive
Jun. 2012 - Oct. 2014Kuala Lumpur, Malaysia
Liaising and identifying Client’s need in term today’s product or service in its entirety. Ensuring assignment given by
the client is clear enough to lead the creative and media team to supports client’s need. The need to work closely with creative team, develop brief usually gives direction to the creative team includes information about the target audience and their attitudes or behaviour to create a lasting impression among client’s target audience. Also, providing advertising strategy to client about where is the right media to advertise and making sure reach targeted audience. Making sure work along within the budget and time frame given. Dealing with client includes POH KONG Jewellery, Glomac Berhad, Asiapharm Biotech, Exclusive Mark (Cafe 99) and other SME companies.
Team Sports Marketing Business Development Manager
Jun. 2010 - Jun. 2012Kuala Lumpur, MalaysiaOperating and running the golf tournament event of the National Cup BMW Golf Tournament 2012. Work closely with BMW’s Marketing team. Also, generating customer and business on behalf of BMW, by working with client’s potential event partners. Preparing range of proposal ensuring proposal proposed its worth of money and get along with the client’s marketing direction.
Pendrive MalaysiaAssistant Manager Corporate Sales
Oct. 2009 - May. 2010Malaysia
Provides product range of PenDrive and after sales service for both existing and new corporate customer. Identify and create needs for all corporate customers, especially on their promotions, events and corporate functions. Clients are mostly involved in technology or IT industry. Clients include HP Malaysia and Canon Malaysia and government Polis Diraja Malaysia.
Global One, Emerald Solution Sdn BhdExecutive, Client Servicing, PR & Media
Sep. 2008 - Sep. 2009MalaysiaOperating and running the of Enjoy Jakarta Indonesia Open 2009 (Bali Island), In charge of all ‘cradle to grave’ implementation of event activities which includes administration and support of the event execution. Also, generating customer and business for the company and developing the existing customer relationship. Servicing all clients that has sponsors or take part in the events and ensuring agreements on contract is delivered.
Global One, Emerald Solution Sdn BhdEvent Coordinator
Sep. 2007 - Sep. 2008Kuala Lumpur, MalaysiaOperating and running the of Enjoy Jakarta Indonesia Open 2007 and 2008 (Jakarta), In charge of all ‘cradle to grave’ implementation of event activities which includes administration and support of the event execution.
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