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Work Background
Media Matters AgencyDigital Marketing Specialist
Jan. 2023United Kingdom
Flux Full CircleCopywriter
Jan. 2023South Africa
Lilo Web DesignSearch Engine Optimization Specialist
Apr. 2021 - Dec. 2022Roles: SEO | CONTENT | PPC Lilo is a Web Design Agency with offices in London, Cape Town and Australia. My roles include performing SEO audits and keyword research to provide clients with recommendations about website architecture and content strategies to drive organic growth. I'm also responsible for managing PPC campaign budgets and optimising ad copy to increase sales and brand awareness. Also responsible for implementing tracking and conducting monthly client reporting.
IELTSPodcastSEO/Content Management Specialist
Mar. 2020 - Aug. 2022SEO Specialist:
-Responsible for all SEO efforts on the website.
-Keyword research
-Plan & execute SEO-related tasks and deliverables
-Recommend changes to website architecture, content, linking, and other factors to improve SEO positions for target keywords
-Identify internal linking optimizations and opportunity to increase traffic and organic rank
-Research and implement SEO recommendations
-Research and analyze competitors' landscape
-Report on technical SEO performance Link Building
-Analyze site backlink profiles to identify potentially harmful links and provide recommendations for outreach opportunities that increase organic visibility and traffic
-Implement link building campaigns in coordination with SEO goals Content Management
-Creating the content plan every quarter
-Proofreading and editing of website content
-Delegating content/graphic briefs to freelance writers/designers for new blogs
-Uploading and publishing weekly podcasts and blog post episodes Email Marketing/Automations
-Creating email copy for campaigns
-Setting up automation funnels to drive customer engagement and sales Operations:
-Student/Customer Support Management -Keep social media platforms up to date with latest posts and updates
-Respond to comments/queries on social media platforms
-Liase workflow for online tutors
We Brew AgencyDigital Marketing Specialist
Feb. 2020
MarketHerFounder
Jan. 2019
RoobixSEO Specialist
Oct. 2018 - Mar. 2020Cape Town Area, South AfricaAs an SEO Specialist, my responsibilities are broad serving a wide portfolio of clients in various sectors such as mining, transport, health and fitness, retail, construction etc Responsibility includes: • Day-to-day management of multiple SEO campaigns
• Working closely with account managers and advising clients on content strategy and website usability
• Interpreting the website analytics, demonstrating value for money/ROI based on client objectives
• Monitor and measure progress of various SEO campaign KPIs
• Identify issues surrounding website user experience on various devices, search engine accessibility and information architecture
• Conducting keyword research in coordination with business objectives to optimize existing content and uncover new opportunities
• Implement daily and weekly website checks including checking link profiles, reviewing copy, and keyword research
• Weekly SEO technical analysis, evaluation and recommendations
• Audit and optimize internal linking
• Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords
• Keep pace with SEO, and digital marketing industry trends and developments
• Monthly SEO reporting
Rhino AfricaJunior SEO Specialist
Jun. 2017 - Aug. 2018Cape Town Area, South AfricaTasks and responsibilities:
-Implementation of on-page SEO best practices
-Proofreading and editing of website content
-Google Analytics reporting
-Identifying areas for on-site improvements and internal linking Various tools I have knowledge of:
-Google Analytics
-Google Data Studio
-JIRA
-Asana
-Screaming Frog
-Ahrefs
-Pimcore
-Django
Lycée Andre MauroisEnglish Language Assistant
Sep. 2016 - May. 2017Rouen Area, FranceAppointed by the CIEP(Centre international d’études pédagogiques) as an English language assistant in a French high school for 7 months. Language assistants are required to assist teachers with classes and activities in the relevant departments. Tasks and responsibilities: -Providing necessary language support to high school students
-Preparing students for their external oral and written exams
-Providing administrative support to teachers
-Creating activities and exercises to aid students with their learning curriculum
-Head of improvisation club, coordinating activities amongst students to provide them with a platform to implement and practice their language skill outside of the classroom
Pangea Outsourcing ServicesEnglish Language Teacher
Feb. 2016 - Aug. 2016Port Elizabeth Area, South AfricaIn a fast paced world, where e-learning is ever increasingly becoming an integral part of many students’ lives, our team of talented teachers are always at hand to provide quality education and engaging conversation to English students from around the world. Responsibilities of an online teacher:
Teaching group or private lessons ranging between 40 to minutes each (beginners to advanced)
The teacher's role is to help the students from around the globe interact in English by providing the needed support, knowledge and material
At the end of each lesson, teachers are required to write a detailed progress report for individual students.
Theodor Herzl Primary SchoolSubstitute French Tutor
Aug. 2014 - Jan. 2015Port Elizabeth Area, South AfricaBeginner grade 7 French class
Responsible for creating learning material for students.
Working out a learning plan for the term and setting up tests and exams.
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