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Work Background
PandoCo-Managing Director
Feb. 2023 - Jul. 2024Park City, Utah, United States
Ski ButlersPaid Social Consultant
Oct. 2020Park City, Utah, United StatesManagement and optimization of all Facebook/Instagram advertising campaigns. Ski Butlers was one of my company’s first clients.
Light the Lamp DigitalPresident & Chief Media Officer
Apr. 2020Park City, Utah, United StatesWe won't write your email newsletters or manage Google Ads for you. We do one thing, and we do it better than most: paid social. From the strategy to the copywriting and actual content production, finishing with the media buying, we handle all aspects of paid social. Light the Lamp Digital is selective in who we work with, because we have deep working relationships with each of our clients. To join our small waitlist, please email me: Nikki@lightthelampdigital.com
Ski ButlersDirector of Marketing and Communications
Jun. 2019 - Oct. 2020Park City, Utah, United StatesFull time: June 2019-June 2020 (full time job loss due to COVID-19 affecting the ski industry). Part-time: June 2020-October 2020. Consulting: October 2020-Present -Led the company through a major rebrand and website rebuild
-Oversaw and implemented the global marketing strategy -Analyzed performance data to identify new opportunities for customer and revenue growth -Created, managed, and distributed content for all 50 resort locations we serve worldwide
-Improved and monitored SEO rankings to increase bookings / company revenue
-Led marketing partnerships including but not limited to event activations, sponsored content, and influencer campaigns -Ran all email campaigns, leading to a 40% increase in email related revenue YoY
-Created and managed all social media advertisements, leading to 2x ROAS growth YoY
Ski ButlersSenior Content & Communications Manager
Jun. 2019 - Mar. 2020Park City, Utah
Dragonfli Media TechnologiesAccount Manager
Mar. 2018 - Jun. 2019Greater Salt Lake City AreaDragonfli Media Technologies was formerly Mountain Sports International -Focused on the main areas of the agency's business: live streaming services and television production, event production and brand activations -Led strategy, planning, and development for assigned clients' brand activations -Served as the lead point of contact for all clients, with an emphasis on great customer service
The Madison Square Garden CompanyMarketing Partnerships M.S. Graduate Student Associate (Academic Semester)
Sep. 2015 - Dec. 2015New York, New YorkMarketing Partnerships: Business Solutions department, Fall Semester Associate through the Columbia MSc. in Sports Business / Management program. Accomplishments included helping our team to secure the “Bud Light Fan District” sponsorship within the arena
Columbia University in the City of New YorkGraduate Student
May. 2015 - Dec. 2017New York, New York-Part time student during the Olympics
-Full time student in non-Olympic cycles
-Participant in Columbia Business School's core curriculum of finance courses as part of the MSc. in Sports Business program
NBC Sports GroupNBC Olympics Sponsored Content Manager
Feb. 2014 - Oct. 2016Stamford, ConnecticutDigital integrated sales & marketing for the 2016 Rio Olympic Games, & associate producer / media manager for 2014 Sochi Winter Olympics with responsibilities including:
-Client / account management for part of the $1 Billion+ in ad revenue for Rio 2016
-Managing all aspects of our blue chip sponsors' digital content process, from pre-sale, to negotiations, to post-sale -Creative direction & supervising production for custom sponsored content segments -Managing digital sales execution -Serving as liaison between Account Executives & creative teams 3x Emmy Award Winner (2 in 2015, 1 in 2017) and 4x nominated
NBC Sports GroupNHL on NBC Associate Producer & Highlight Supervisor
Jan. 2013 - Sep. 2015Stamford, Connecticut-Segment producer for the McDonalds "NHL Live" pregame show, Lexus & Discover intermissions, and the Bud Light post-game shows on NBC/NBCSN
-Contributed story lines, breaking news, and research information -Served as Tape / Associate Director for college hockey studio reports & select NHL games on-site
-Produced Monday's "Week-in-Review" segment, including "Top 10 Plays of the Week," "Bloopers," and "Winners & Losers" of the prior week
-Served as the sole Highlight Supervisor for one of NBC Sports Group's most valuable properties
-Was responsible for managing a large group of NHL loggers on a nightly basis
-Relayed any story lines or outstanding content to my producers, making sure it gets on our shows
National Hockey LeagueProgramming Coordinator, NHL Studios
Jan. 2012 - Dec. 2013New York, New York-Created & distributed the NHL's broadcast schedule, including selecting live games for the season
-Served as a liaison with NBCUniversal's commercial operations team & the Comcast Media Center master control office in Denver, Colorado
-Started a new coding system for our database of shows in the scheduling system
-Created & maintained the NHL Network twitter page & came up with marketing stunts such as "Wayne Gretzky Day" on the network, in conjunction with our marketing department
-Worked on talent acquisition & maintained spreadsheets on current cost of talent & contract length
-Collaborated with other departments on sponsorship ideas
ESPNProduction Assistant
May. 2011 - Jun. 2012Bristol, CT-Compiled all of the video & created new sponsorship placement ideas for the Global X Games sales presentation, given to the sales team and presented to potential sponsors
-Produced short-form content and mini-features for Summer X Games, College Football, and Winter X Games that aired on the networks of ESPN & ABC
-Rotated on the sales quality control team for 1 month, helping to ensure that sponsorship obligations were being fulfilled
NBC Sports GroupIntern, NBC Sports On-Air Promotions (consecutive summers)
May. 2009 - Aug. 2010New York, New YorkSummer intern in the Promotions Department within NBC Sports and Olympics. Assisted others in the production of on-air advertisements to promote a sporting event, such as Wimbledon, French Open, U.S. Open, the Stanley Cup Playoffs, and Sunday Night Football. Returned to this internship for June 2010 before taking part in a summer abroad program with St. Lawrence University.
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