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Work Background
Universidad Autónoma de OccidenteUniversity Professor
Jul. 2024Cali, Valle del Cauca, ColombiaDoy la materia Social Media a estudiantes de Comunicación y Publicidad de la Universidad Autónoma de Occidente. Usando la metodología Design Thinking, construimos, ejecutamos y analizamos las estrategias de contenido digital de los estudiantes.
Miami Lending AdvisorsClient Experience, Marketing Specialist
Jul. 2023Miami, Florida, United StatesAs a Client Experience and Marketing Specialist with a focus on Social Media Strategy, I specialize in driving client engagement and satisfaction through targeted marketing campaigns and strategic social media initiatives. My role involves analyzing client needs, crafting tailored social media strategies, and ensuring a positive client experience across all digital platforms. With a blend of creativity, data-driven insights, and effective communication, I strive to build lasting client relationships and enhance brand loyalty, contributing significantly to business growth.
Universidad Autónoma de OccidenteAssociate Professor
Jul. 2022 - Dec. 2022Cali, Valle del Cauca, ColombiaDoy la materia Estrategias de Contenido Digitales a estudiantes de Comunicación y Publicidad de la Universidad Autónoma de Occidente. Usando la metodología Design Thinking, construimos, ejecutamos y analizamos las estrategias de contenido digital de los estudiantes.
Universidad ICESIAssociate Professor
Aug. 2021 - Nov. 2023Cali, Valle del Cauca, ColombiaDoy la materia Percepción y Cognición a estudiantes de Diseño de Medios Interactivos. Mi enfoque como profesora es brindar conocimiento sobre procesos perceptivos y cognitivos para mejorar la UX junto con metodologías de Design Thinking como proyecto transversal
Agencia Creativa Piso2Digital Leader
Dec. 2020Cali, Valle del Cauca, ColombiaI am responsible for the agency's B2B clients and its digital assets performance. I implement different strategies to get leads, growth, and interactions in the multiple digital's channels of the brand
SalesScreenInternet Marketing Assistant
Aug. 2019 - Sep. 2019Oslo Area, NorwayMy main tasks were managing the company account on Google Ads with
optimization of campaigns, researching keywords and coming up with ideas to improve
performance. In addition, I was responsible for implementing Microsoft Ads as a new
paid marketing channel for Dogu SalesScreen.
enentrenamiento.comCommunity Manager
Apr. 2019 - Aug. 2019Colombia
HeroplussCMO
Apr. 2019 - May. 2019Stavanger Area, NorwayMy goal was to generate traffic to the website and leads through different channels, as SoMe Ads, SEM y SEO. Also, understand and define the user journey and build campaigns and touchpoints in every stage of it.
Atelier Digital Cali.Estratega Digital
Apr. 2015 - Aug. 2022
Consultora IndependienteDigital Strategist
May. 2013 - Aug. 2022
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