Matthew Golden

Golf Operations and Events Manager| Marketing Director | Brand | Digital Marketing | Content Marketing @The Golden Tee

Business Development ManagerInfluencerHead of Growth📝 Influencer or BloggerSales & BizDevSport FanMarketingIT🐦 DesignCustomer Service🏐 SportsProject ManagerBrand Marketing ManagerContent Manager

I hold a degree in Business Management from the University of Pretoria and currently lead operations at Golden Tee, South Africa’s first indoor golf venue and sports bar. As an early team member in a brand-new concept for the local market, I’ve played a key role in shaping the business from the ground up—with no prior blueprint to follow. Over the past two years, I’ve built and managed our golf league, tournaments, and social play experiences. I’ve also taken ownership of our digital presence, growing our social media following to nearly 10,000 organically. Through strategic event planning and community engagement, I’ve grown our competitive golf league by over 325%, expanding from 7 to 30+ teams in just six months. My role blends marketing, event management, operations, and customer engagement, and I’m now helping position the business for national growth—with multiple venues planned by 2026. A natural team player and competitor, I bring a lifelong passion and talent for sports including tennis, golf, soccer, cricket, padel, and hockey—giving me an edge in connecting with both sports communities and broader audiences.

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