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Work Background
UNCONVENTIONAL LONDONCreative Thinker, Creative Director and Founder Unconventional London
Jan. 2005London, United KingdomCREATING THE UPCOMING GENERATION OF YOUR BUSINESS Unconventional London is a company that helps businesses to create and develop new ideas, concepts, products, brands and business categories, where creative direction, design and communication are the three keys to innovate and establish solid, long lasting relationships with new target audiences. OUR SERVICES
CREATIVE THINKING AND BRAND INNOVATION TREND ANALYSIS AND FORECASTING - A WIDER VISION PRODUCT AND SERVICE DESIGN
BRAND IDEA AND IDENTITY
BRAND MANAGEMENT
CREATIVE DIRECTION
ART DIRECTION AND DESIGN BRANDING AND VISUAL IDENTITY
BOOKS AND PUBLICATIONS
INTERACTIVE DESIGN ENVIRONMENTAL DESIGN
COMMUNICATION AND CONTENT CREATION COMMUNICATION STRATEGY
DIGITAL AND SOCIAL MEDIA STRATEGY
ADVERTISING
PR AND PRESS OFFICE
UNCONVENTIONAL LONDONFounder, Strategist and Creative Director
Jan. 2005London, United KingdomIn the current economic climate creative thinking will help create value for your customers, employees and associates. Thinking creatively, Unconventional, will help your company create the next generation of your business. Companies and organizations are re-visiting how best to interact with consumers, employees and many other audiences.
It is against this backdrop that we are re-defining and re-thinking conventional notions as to the relevance of brands, what essential features the products and services that win out in this new phase will need to have, how we can communicate with the new generations, what languages they speak and what excites them.
NURIA CARBALLOFounder and Creative Director
Jan. 2005SpainIn 2005 I set up my own company, Nuria Carballo, specialising in strategic marketing (creating and revitalising brands), communications (advertising and press office), design (graphic and website design) and Creative Direction for design-led or Luxury businesses such as fashion, furniture or jewellery companies, with which I work internationally from Unconventional London.
UNCONVENTIONAL VISION LONDONCreative Director, Analyst, Trend Forecaster and Founder.
Mar. 2004London, United KingdomUnconventional Vision (former VLU vision across the Universe) is the sister company of Unconventional, specialized in trend analysis and forecasting and consumer behavior. Unconventional Vision delivers: A wider vision. Unconventional Vision offers vision and critical advice on all you need to know to adopt a new way of reaching new markets and consumers, focusing just on those aspects that will be relevant for your brand to take into account in your new adventure. Trend analysis and forecasting. Unconventional Vision provides analysis, insights and forecasting trends and we also receive information from a wide range of trend companies (from macro trends to style trends) to offer you a wider and richer vision that the one that you would probably receive from just one company. Synthesis and critical advice. On many occasions we are called upon to interpret other people´s views to extrapolate the strongest and most relevant points from all that information that it is sometimes difficult to synthesize and on the basis of which it is even more difficult to take effective well targeted decisions and actions.
University of VigoTrend Analysis and Art Direction Head of Department Professor
Sep. 2003Madrid, VigoI teach and lecture at University, at public and private Schools and also at Institutions. I am also a professor head of the Art Direction and Trend Analysis department of the Fine Arts School (University of Vigo) and Head of the International Commerce Department of the Economics School (University of Vigo).
I lecture on creativity, innovation, branding, design and trends at a number of schools as well as for public and private entities. I teach and lead workshops in our own UNC School and also at private companies.
VLUCeo, Founder, Trend Analyst and consumer behavior forecasting director
Jan. 2001SpainVlU’s approach is to analyze and understand people’s emerging needs, address desires and motivations that have not yet been addressed, create new needs, new ways of using and enjoying products and services. Once we have identified the opportunities we will create new concepts/designs that can capitalize on the newly identified consumer groups and connect the new needs with new services, products and brands. Design thinking to synthesize what consumers want to hear, learn or buy with what the company wants to say, show or sell.
Creating for growing. Unconventional Vision helps companies understand the new markets and interpret the signals that will drive desire, reasons to buy and relationships with brands over the coming years. Unconventional Vision is an alert system, identifying what is to come and what is nearly here but is still quietly lurking in the shadows, as it were.
Price Waterhouse Coopers/ ConsultancyCREATIVE DIRECTOR AND STRATEGY DIRECTOR FOR THE WORLDWIDE EXPO 92 EXHIBITION
Apr. 1990 - Dec. 1992SpainIn 1990 Nuria Carballo sat on the Board of Directors of the Spanish/Galician Pavillion at the ‘92 Expo Project planning the presence of the Community at the Expo 92 Worldwide Exhibition. Nuria Carballo teamed up with Price Waterhouse wich was in charge of Human Resource Management, and for whom Nuria Carballo created and developed the strategy, content, communication, pr and activation plans and also managed the design and architecture of the building. I also planned and directed the 1993 Año Xacobeo (Year of St James) and devised the Restoration and Activation of the Road to St James project, authoring and creating all of its content, the advertising and promotion campaign.
Dentsu JapanDirector, Strategist and Creative Director / Tourism from Spain Program
Mar. 1990 - Dec. 1993I have an extensive experience of promotional plans in the tourist industry, with work being awarded numerous prizes and accolades by public and private organizations. In 1992 the agency sat on the Board of Directors of the Region of Galicia Stand at the ‘92 Expo Project.
It also planned and directed the 1993 Año Xacobeo (Year of St James) and devised the Restoration and Activation of the Road to St James project, authoring and creating all of its content, the advertising and promotion campaign and the visual identity for the two events, which included the famous Pelegrín mascot and bringing it to life for animation and 3D films. I developed the integral program to promote the tourism from Spain and the Year for Saint James in Japan begin Director of the creative, Marketing and Communications Plan with Dentsu Japan.
Galicia Moda International Fashion Promotion.STRATEGIST, CREATIVE DIRECTOR AND INTERNATIONAL PROMOTION.
Mar. 1985 - Dec. 1992EUROPE / JAPAN /For more than seven years, when Nuria worked at the agency Luis Carballo, Nuria Carballo developed the re-industralization plan for the textile sector in Galicia. The sector made up of small industries was turned into in an area of over 300 fashion brands with high value proposals. The plan was to make the creation of departments of design, trend analysis, help to create product development, new distribution systems, and an international promotion plan which included the publication of a magazine Galicia Fashion with a circulation of over 45,000 copies and 40,000 subscribers worldwide, ITH culture magazine, and editing, creative direction and organization of international fashion shows in Paris, Milan, Tokyo, New York, Madrid and Barcelona, with press office and public relations.
In this plan innovative environment is created and today many internationally known brands like Zara, Adolfo Dominguez or Nanos.
The innovation program lasted seven years and was recognized with several awards for marketing as well as being published in numerous economic yearbooks for having managed to create over 8,000 new jobs in Galicia (Spain) in just five years.
L.C.P. branding & communicationCreative Director, CEO and partner LCP
Sep. 1984 - Dec. 2004SpainFor over 20 years I was creative/executive director at the Luis Carballo agency, where I helped to create many of Spain’s best-known and most highly valued brands, collaborating with multi-national companies such as Dentsu International and Price Waterhouse. During this period I worked on and directed brand creation and strategy, innovation, communication and design projects for over 300 brands.
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