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Work Background
Telrite Holdings, IncCopywriter
Jan. 2022United StatesCopywriter - Brands: Puretalk, H2O Wireless, Life Wireless • Recognized for optimizing consumer engagement by writing 2023 and 2022 top performing social media posts and blog posts for PureTalk.
• Create effective, best-quality content including landing pages, blog posts, emails, articles, advertorials, social media content, print ads, and direct mail that deliver on brand and generates consumer engagement. • Collaborate with brand managers and creative team to develop creative strategies, concepts and ideas that promote action and response to each brand and present ideas to colleagues and upper management.
• Develop persuasive, accurate product copy that endorses brand attributes while capturing unique product features and benefits.
• Conduct research, copywriting, and proofreading, adhering to and enforcing regulatory / legal requirements. • Develop exclusive brand tone of voice / copy for new brands (PureTalk Business) and brand refreshes.
• Create Life Wireless internal training and recruiting videos.
Rappahannock Media/InsideNoVaExecutive Editor, Magazine Group at InsideNoVa/Rappahannock Media
Jan. 2018 - Jan. 2022United States• Grew ad pages 41% over four years by laser-focused teamwork, identifying specific reader interests, and collaboration with the advertising sales team. • Led a team of 16 freelance contributors and graphic artists in the editorial strategy, branding, creative direction, and production for two monthly publications – Gainesville Lifestyle Magazine, and Haymarket Lifestyle Magazine – and a quarterly business publication – The Business Voice – with over 50,000 combined readership. • Determined the theme and focus for all issues; identified trending topics and relevant story ideas. • Directed all aspects of production including schedule and budget, oversaw research, assigned stories, edited and proofread features, and led digital marketing efforts. • Managed creative direction and selected / approved visuals / layout for maximum impact and in keeping with each brand.
• Drove brand presence across digital and social media channels (Facebook, Instagram, LinkedIn).
Piedmont Media (SHE! Magazine / Living 29 / Times Business)Editor
Jan. 2016 - Jan. 2018Washington D.C. Metro Area• Oversaw the successful launch of SHE!, a hyper-local, quarterly women’s lifestyle publication, and the most successful magazine debut in the company’s 111-year history. • Directed editorial strategy, branding, design, and production for two monthly publications – Times Business and Living 29. • Recruited and managed a network of freelance journalists and photographers. • Secured and developed a variety of new editorial partnerships. • Wrote and edited features. • Created and managed social media for three magazines.
Susan McCorkindale, LLCCopywriter
Jan. 2014 - Jan. 2022Greater New York City Area• Developed and built relationships with key clients to address and optimize business results by improving internal and external communications.
• Created top performing B2B ad campaign for Classic American Home Magazine resulting in ad pages increase of 37%.
• Wrote Mastercard US Youth Soccer Program B2B ad campaign resulting in 47% supermarket participation.
• Created Popular Science Magazine “Real. Smart. Guys” direct mail effort resulting in ad pages increase of 22%.
• Provided exemplary content for clients including DulcoEase Pink, Duracell, MasterCard, Premier Move Luxury Realtor, Dove, and Redken, as well as Family Circle and Traditional Home Magazines.
• Created long-and-short form social media content, print, B2C radio scripts, and direct mail, as well as press releases, product packaging, sales presentations, sales letters, C-Suite communications and speeches, and product taglines.
Family Circle MagazineMarketing Director / Associate Marketing Director
Jan. 2002 - Jan. 2005Greater New York City AreaPromoted from associate director to head of marketing for the magazine, overseeing a team of 10 staff. Directed all aspects of integrated marketing including print and digital content, partnerships, advertorials, promotional events, advertiser packages, and development of the magazine’s marketing and positioning campaigns. Developed and sold value-added advertiser and sponsorship packages across all categories. Negotiated key partnerships with brands like Loews Cineplex Entertainment, National Women’s Health Resource Center, and Exceptional Parent Magazine to support the publication’s signature cause-related programs. Partnered with NASCAR and Hendrick Marrow to create additional revenue-driving sponsorship.
Popular Science MagazineMarketing Services Director
Jan. 2001 - Jan. 2002Greater New York City AreaManaged a three-person team responsible for all marketing campaigns, messaging, and advertorials. Developed and sold value-added marketing programs that generated over 27 pages of new business and additional revenue streams. Integral in development of the magazine’s market positioning and tagline, and contributed content to ad campaigns, presentations, sales materials, and website copy.
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