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Work Background
Technology RiversMarketing Strategist
Mar. 2023Reston, Virginia, United States➤ Develop and execute content marketing strategies that drive lead generation and brand authority, including blogs, eBooks, case studies, and executive LinkedIn content.
➤ Optimize website and digital assets to improve user experience, increase conversions, and align with evolving business goals, ensuring content remains fresh and impactful.
➤ Lead data-driven marketing initiatives by analyzing campaign performance, refining outreach strategies, and leveraging insights to maximize engagement and client acquisition.
The Carbon Almanac Contributor
Oct. 2021➤ Contributed to a bestselling non-profit project led by Seth Godin to combat climate change, resulting in a published book by Penguin. "The Carbon Almanac is a once-in-a-lifetime collaboration between Seth Godin and hundreds of writers, researchers, thinkers, and illustrators that focuses on what we know, what has come before, and what might happen next. Drawing on over 1,000 data points, the book uses cartoons, quotes, illustrations, tables, histories, and articles to lay out carbon’s impact on our food system, ocean acidity, agriculture, energy, biodiversity, extreme weather events, the economy, human health, and best and worst-case scenarios. Visually engaging and built to share, The Carbon Almanac is the definitive source for facts and the basis for a global movement to fight climate change. This worldwide bestseller has been translated into a number of languages and was Amazon’s “Editor’s Pick: Nonfiction” for 2023. The Carbon Almanac is the winner of the 2022 Data Literacy Awards for Data Visualization: Most Insightful Data Book"
TONNY DIGITALDigital Marketing Strategist
Oct. 2019Durham, North Carolina, United StatesDigital marketing consultancy for independent brands making the real world a better place to be. ➤ Built high-converting sales funnels and email sequences, driving over $28M in client revenue.
➤ Partnered with mission-driven brands to deliver white-glove lifecycle marketing solutions.
➤ Specialized in creating bespoke copy tailored to audience behavior and brand values.
Nido, NPO; Montessori School of Durham, Wake Forest MontessoriFreelance Montessori Consultant
May. 2013 - Mar. 2020Durham, North Carolina, United States➤ Designed non-traditional Montessori learning environments for Durham-area schools.
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