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Work Background
Precision Tune Auto CareFranchise Marketing Consultant
Jan. 2022Ashburn, Virginia, United States• Design compelling marketing materials, including digital ads, social media graphics, brochures, franchisee newsletters, franchise recruitment material and signage.
• Provide training on marketing best practices and growth initiatives for franchisees. • Develop and execute tailored local store marketing strategies for centers nationwide. • Consult on brand consistency across multiple franchise locations, ensuring alignment with corporate identity.
• Assisted in end-to-end planning of bi-annual franchisee convention, including budgeting, event branding, trade show management and post convention franchisee engagement.
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TWG Insurance - The Winchester Group, Inc.Marketing Manager
Jan. 2022 - Dec. 2023Winchester, Virginia, United States• Developed and implemented marketing strategies that aligned with the overall business objectives for a growing independent insurance agency, including SEO, email, digital, social media, online reputation management and print libraries. • Managed a rebrand that included online assets, printed materials and indoor and outdoor signage. • Created and implemented an online reputation management initiative that grew Google reviews by 65%
Precision Tune Auto CareDirector of Marketing
Aug. 2014 - Jan. 2022Leesburg, VA● Developed and managed B2C Marketing solutions over multiple channels including SEO, SEM, email, display, social media, online reputation, and traditional avenues for an international franchise company ● Managed all aspects of vendor and agency relationships. ● Managed the annual corporate franchise marketing budget. ● Oversaw a complete website rebrand and launch that increased page views by over 20% YoY ● Managed a high functioning corporate Marketing team.
ClearPoint Credit Counseling SolutionsMarketing and Social Media Manager
Feb. 2012 - Aug. 2014Richmond, Virginia Area● Developed, coordinated, implemented, and analyzed the organization's social media strategy across all networks (Facebook, Twitter, LinkedIn, Google+, Pinterest) ● Developed relevant, topical content for web and social deployment that integrates with the corporate communications strategy ● Developed and implemented marketing strategies for all online educational offerings and integrates with social and media campaigns ● Project management of personal finance education programs including research, writing, assessments, outcomes tracking, and effectiveness ● Oversaw all internal and external communications vehicles ensuring consistency and brand integrity ● Oversaw the implementation of defined Hispanic marketing deliverables by providing coaching, direction, and support to the Hispanic Marketing Specialist
The Resource NetworkTechnical Writer/Training Production Manager
Jan. 2004 - Feb. 2012● Wrote and produced end-user computer software training for print and Web-based training courses ● Managed a team of writers and software developers including hiring, training, and maintaining weekly production schedule ● Lead marketing initiative that included e-mail marketing, print collateral, social media, and Web site design ● Manage inventory and coordinate reprint schedule for print and multimedia products
Laurel Tech Publishing ServicesLead DTP Operator
Nov. 2002 - Nov. 2003● Design and layout of a variety of print products including school-level textbooks and ancillaries ● Create templates and style sheets and lead a team of Quark Operators
GEX, IncPrint and Multimedia Production Manager
Sep. 1997 - Nov. 2002● Responsible for training, management, and evaluation of a staff of Project Managers ● Acted as Project Manager on a variety of print, web, and multimedia projects ● Designed a variety of print products including textbooks, catalogs, ancillaries, and commercial print jobs ● Maintained a library of design and type specifications ● Experience in proofreading a variety of print and web products
MENCProduction Assistant
Sep. 1995 - Aug. 1997● Designed and produced a wide variety of print and specialty items including catalogs, brochures, magazines, and journals ● Designed and maintained interactive website ● Duties ranged from initial concept design, vendor management, scheduling, pre-press and final production
Valentine MuseumPublic Programs Coordinator
Sep. 1993 - Aug. 1995● Responsible for overseeing all educational aspects of an historical site ● Trained and scheduled museum teachers, gallery interpreters, and tour guides ● Created, implemented, and scheduled curriculum based school programs
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