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Work Background
KinectiveVP of Data Activation Sales
Apr. 2025
DatavaVP of Sales & Partnerships
Sep. 2024
Zest AIAccount Executive
Apr. 2022 - Sep. 2024Washington DC-Baltimore Area
CUCollaborate, LLCAdvisory Manager
Jul. 2020 - Apr. 2022
CUCollaborate, LLCBusiness Consultant
Jun. 2019 - Jul. 2020Washington D.C. Metro AreaPartnered with credit unions to grow their field of membership using CUCollaborate's SaaS. Created territory maps and consulted on expansion projects to include charter conversions, underserved areas, rural areas, bordering areas, SEGS, and associations. Established project timelines for field of membership application completion, processing, and examination of federal regulators.
SmartRevenueField Marketing Consultant
Mar. 2018 - Dec. 2018Headed recruitment and selection of up to 60 research participants per study and maintained 94% participant completion rate. Collaborated with 30+ cross-functional team members to complete qualitative interviews and quantitative surveys. Collected data from participants and produced analytics including building regression models with SPSS to predict outcomes. Assisted in designing 3 Hershey displays and provided analysis on customer observations resulting in successful roll out and improved sales.
Barbizon ManagementDirector Of Operations
Oct. 2014 - Dec. 2017Managed operational budget of $250K, auditing, and forecasting across new Pittsburgh location and Harrisburg. Led quarterly agency meetings with 100 staff members to communicate updates and foster collaboration across departments. Mobilized 20 employees and 80 contractors while mentoring in brand messaging, communications, and promotions. Enhanced performance across 5 departments by conducting SWOT analyses and mitigating risk with Sigma Six.
SmartRevenueField Ethnographer / Qualitative Marketing Analyst
Feb. 2013 - Mar. 2015Delivered insight and strategies to provide ethnographic market research to include survey design, participant screening, field research, and reporting or qualitative data. Sustained information accuracy by capturing text, voice, photographic, and video data. Maintained detailed demographic records, maps, daily reports and project status. Ensured data validity and minimized ethnographer biases.
US Department of State: Virtual Student Foreign Service ProgramProgram Associate
Jan. 2012 - Jan. 2013Completed qualitative and quantitative research to support the eDiplomacy Virtual Student Foreign Service mission. Compiled reports and presentations for consultation by affiliated agencies and nongovernmental organizations.
Barbizon ManagementDirector Of Public Relations
Jun. 2008 - Oct. 2014Created up to 5 community partnerships per quarter. Secured average of 3 public speaking engagements monthly with large networks and shared success stories in newspapers. Built positive strategic alliances with clients, talent, and agencies to further brand awareness. Generated 15K leads annually while using SEO and blog content via WordPress to drive website traffic.
US House of Representatives Congressional DistrictConstituent Affairs Office Administrator
Jan. 2007 - Jan. 2008Handled the lifecycle of constituent case files from initiation to closure in Congressional District of Pennsylvania. Engaged in analysis, inscription, and organization of in-depth business, economic, and social profiles of the District.
PA Senatorial District CampaignElection Campaign Staff
Sep. 2006 - Dec. 2006Participated in all facets of launching and conducting successful election campaign maneuvers. Specialized in political canvassing, analysis of electoral data, fundraising, volunteer services, event planning, and media relations.
Barbizon ManagementManager, Integrated Marketing & Communications
Jun. 2003 - Jun. 2008Reduced lead cost by 82%+ by creating a tracking process for inbound leads which were added to automated email drip campaigns. Oversaw 2-member marketing team and up to 40 contractors for public outreach campaigns, social media, and events. Improved lead conversion by 18% for training programs by identifying target demographic market and utilizing A/B testing for materials and messaging. Organized monthly promotional events including 15 school/career days, canvassing malls, and 3 fairs.
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