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Work Background
Social Media Manager
Barbell LogicSocial Media Manager
Apr. 2024
Social Media Marketing Manager
Gorilla TechSocial Media Marketing Manager
Oct. 2023 - Mar. 2024San Diego, California, United StatesDeveloped, implemented and optimized marketing strategies on SEO/SEM, email & social media platforms including Twitter, Facebook, Instagram, and Tiktok. Managed all media content and the team's professional videographer. Start to finish marketing campaign management. Planned the $18,000 monthly marketing budget, strategy, and data analysis. Spearheaded the team to enhance brand visibility. Leading to a 20% growth in social media engagement. Analyzed market trends to adjust marketing strategies, resulting in a 15% increase in ROI, and decreased marketing spending. Evolved and maintained the company marketing systems. Led weekly meetings, and participated in product development.
Marketing and Operations Executive
NEXT Global Solutions, Inc.Marketing and Operations Executive
Feb. 2023 - Oct. 2023
Head of Affiliate Marketing
PoplHead of Affiliate Marketing
May. 2022 - May. 2023Remote
TikTok Growth Manager
PoplTikTok Growth Manager
Feb. 2022 - May. 2022Remote
Advertising Specialist
Breathwrk Inc.Advertising Specialist
Aug. 2021 - Aug. 2022Remote
Marketing Specialist
Daisy ParkhouseMarketing Specialist
Jan. 2016 - Jan. 2022United StatesScripted, filmed, and edited multiple original online content pieces on personal accounts, totaling more than 100 million views and 17 million likes (TikTok, Instagram, Facebook) Produced & delivered original video assets for multiple venture-backed startups & e-commerce brands Envisioned & shot net new video & image content, wrote original caption copy, responded to comments direct messages, and managed partnerships / social tags with associated sponsors & brands Managed multiple social media accounts for various brands Wrote weekly posts for Facebook groups; managed organic posting & inboxes for multiple Instagram accounts Spearheaded digital marketing initiatives: email copywriting, member communications, member recruitment

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