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Work Background
Armormax South AfricaSales and Marketing
Mar. 2022City of Johannesburg, Gauteng, South Africa
Melrose Motor Investments General Manager
Oct. 2019 - Mar. 2022
MMI Armoured CarsGeneral Manager Operations
Jan. 2019 - Mar. 2022Johannesburg Area, South Africa
MMI Armoured CarsManager Sales and Marketing
Jan. 2019 - Mar. 2022Johannesburg Area, South Africa
MMI Armoured CarsSales and Marketing
Apr. 2016 - Oct. 2019Johannesburg Area, South AfricaRoles: Sales and Marketing Manager MMI Armoured Cars; Team Leader Exotic Cars; Certified GT-R Sales Executive; Manager Infiniti Melrose. Duties, achievements: • Sales of Luxury Armoured Cars, Nissan GT-R, Infiniti vehicles, pre-owned Premium and Exotic Vehicles. • Promoted to Sales and Marketing Manager for MMI Armoured Cars, Manager Infiniti Melrose and Exotic Cars Team Leader in January 2017. • Manage all aspects of advertising, marketing, special offers, event activations, social and online media.
• Managing supplier relationships. • Responsible for product development, pricing, purchasing and stockholding
• Consistently produce highest individual gross profit. • Grew social media presence and direct website traffic by over 700% through original content generation and developing commerce ability of websites.
• 600% growth in Armoured Car Rental and Transport net profit through cost management and new business development. • Grew Armoured Car Sales volumes by 50% year on year in 2017 and 2018.
• Assisted in maintaining Exotic Cars and Infiniti sales volumes with half the previous staff complement. • Developed the GT-R Track Support program to increase conquest sales and customer loyalty for Nissan GT-R. • Formulated the Nissan GT-R Buyback program- the first of its kind in South Africa.
Mike Salt AutoGeneral Manager
Mar. 2015 - Apr. 2016Alberton, South AfricaRoles: General Manager Duties, achievements: • Financial management and planning- reduced overhead by 20%.
• Sales of used vehicles.
• All marketing and advertising- created a social media presence which was non-existent; implemented a monthly newsletter; improved the website’s commerce ability; advertised vehicles on several print and online platforms.
• Management and purchasing of stock. • Arranging finance for customers and managing relationship with finance houses. • Vehicle invoicing, creditors and debtors control. • Implemented race car sales division, the only one of its kind.
BMW Car Club GautengSeveral
Jan. 2007 - Apr. 2018Roles: Club Vice Chairman, Racing Series Chairman, Magazine Editor, Event Organiser, Webmaster, Social Media Manager, Concours Chief Judge, TV Producer, Media Liaison. Duties, achievements: • Leading a team of volunteers and members to achieve the club’s objectives.
• Full management of a regional motor racing category, acknowledged widely as the most popular and most professionally run.
• Managing a wide variety of motoring related events from start to finish and lauded for the best car club events in South Africa. • Ensuring the club website, magazine and social media matched the BMW brand identity and premium message.
• Securing and managing sponsorships. • Improving and managing the club’s relationship with the media.
• Redesigned the club’s corporate image in line with guidelines from BMW AG.
• Strengthened the partnership between the club and BMW South Africa and the dealer network. • Rejuvenated the Inland Championship motorsport tour in 2016 with a new identity, media program, produced and presented a new TV program and acted as representative of the tour with the public and the South African motorsport governing body (MSA)
• Nominated by BMW Clubs Africa for the international Friend of the Marque award in 2015.
• Adapted event formats to include charity fund raising as well as platforms for BMW dealer CRM activities. • Project management of 2 race car builds in 6 weeks (normal time frame is 4-6 months).
• Developed the club newsletter into a quarterly printed magazine of a professional standard.
• Introduced a global Concours judging standard to the annual BMW Concours events.
• Awarded the Viking Valour Award in 2017. • Achieved event and magazine profitability through cost management, effective sponsorships, organic media exposure and full capacity participation.
BMWSales Manager, Corporate and Government Sales, M Specialist, Marketing, CRM
Apr. 2005 - Feb. 2015Johannesburg Area, South AfricaRoles: Sales Manager, Corporate and Government Sales, M Specialist, Marketing, CRM. Duties, achievements: • Sales of new and used vehicles to private, corporate and government customers including tender submissions. Consistently in the top 10% of sales executives in South Africa. • Consistent high customer satisfaction scores. • New and Used Car Manager- team performance management, stock, forecasting and reporting, marketing and advertising, recruiting and training new staff, financial management of departments.
• Management of the BMW M, BMW Performance and BMW M Performance brands through activations, CRM activities, partnerships and networking. • Assist CRM managers in planning and executing dealer product launches. Several of the launches and activations I conceptualized and managed were used as global best practice examples. Examples are the F01 7 Series Ride and Drive, BMW Performance showcases, Safety Car program for M Performance, F30 3 Series dealer launch, Alphabet Fuhrpark Management presentations and BMW M customer experiences.
• Tasked by BMW South Africa to assist in creating the Future Lead Care program for use across the dealer network. • Assisting sales staff with product knowledge training in the dealership. • Developing and implementing several Corporate Sales agreements and turnkey partnerships
Imperial Exotics, Honda Northcliff, Luxury Car CompanySales Executive
Jan. 2003 - Apr. 2005Johannesburg Area, South AfricaDuties, achievements: • Sales of new and used vehicles to private, corporate and government customers including tender submissions.
• Maintaining high customer satisfaction levels. • Achieved ‘Super Club’ status with Super Group Dealerships division for outstanding sales volumes and profitability.
VariousFreelance Event Coordinator
Jan. 2001 - Dec. 2002Johannesburg Area, South AfricaDuties, achievements: • Coordination of events, AV technician and staging.
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