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Work Background
minglrChief Executive Officer
Jan. 2023Bucharest, RomaniaInnovating Social Connections Online
I lead a dynamic team dedicated to revolutionizing online social interactions. Our groundbreaking app redefines how people connect, fostering meaningful friendships, networking, and travel relationships in the digital age. With a background in business consulting and a passion for marketing, I am committed to driving our vision forward and transforming the way the world communicates.
TPC ConceptManaging Partner
Oct. 2022Bucharest, RomaniaTPC specializes in providing strategic solutions and implementing them for companies of all sizes. Our team has a wealth of experience in a wide variety of industries and we work closely with our clients to understand their needs as best as possible. Whether it is to optimize activity, increase market share or profit, we have the knowledge and resources to provide the necessary support to achieve goals.
One United Properties SAHead Of Marketing
May. 2022 - Sep. 2022Bucharest, Romania- Marketing strategy for short, medium and long term - Plan Digital and Communications Marketing budgets
- Managing a marketing team of 5 people
- Agency experience relationships for digital, creation, retargeting, and Social Media - Categories marketing strategy according to persona
- Part of management boarding decision for business
- Open new business with partners
- Structure campaign calendar for the commercial department
elefant.roChief Marketing Officer
May. 2021 - May. 2022Bucharest, Romania- Marketing strategy for short, medium and long term - Plan Digital and Communications Marketing budgets (second digital budget in Romania)
- Managing marketing team of 9 people
- Agency experience relationships for digital, creation, retargeting and Social Media - Categories marketing strategy according to persona
- Part of management boarding decision for business
- Open new business with partners
- Structure campaign calendar for commercial department
- Responsabile for online business: more than 45 millions Euro turnover
HenkelDigital Marketing Manager
Mar. 2019 - May. 2021Bucharest, RomaniaKey Responsibilities:
- All digital actions - Actively develop proposals (e.g. product and promotion ideas) to improve the brand performance based on local consumer and market insights.
- Develop and monitor execution of Marketing Strategy/Brand OGSMs based on CEE OGSMs and market needs, competitive situation and company targets - Actively communicate ideas and proposals for online campaigns
- Digitalization - Google and Facebook platforms experience - Media plans, SOV;
HenkelBrand Manager
Mar. 2019 - Apr. 2020Bucharest, Romania- Actively develop proposals (e.g. product and promotion ideas) to improve the brand
performance based on local consumer and market insights.
- Develop and monitor execution of Marketing Strategy/Brand OGSMs based on CEE OGSMs and
market needs, competitive situation and company targets
- Actively communicate ideas and proposals for brands and categories
- Launch controls, promotion post-analysis, store check
- Media plans, Digital Plans, Budgets
- Agency experience
- Responsible for two Ceresit important categories
ALTEX RomaniaE-commerce Category Marketing Manager
Jan. 2018 - Feb. 2019Bucharest, Romania✦Key Responsibilities:
➜ Analyze insights and data to determine industry trends.
➜ Devise long-term developing strategies for product categories.
➜ Manage online marketing strategies to position products across clients and stakeholders.
➜ Collaborate with management team to expand product categories. Main achievements:
- Increased online engagement by 11% in the tablets and smartphones category.
ALTEX RomaniaMarketing Project Manager
Nov. 2017 - Feb. 2019Bucharest, Romania✦Key Responsibilities:
➜ Developed a new line of business of prepay recharge.
➜ Created the marketing strategy along with the marketing team.
➜ Created and managed the content calendar.
➜ Collaborated in the writing and design of content.
➜ Managed project budgets and timelines.
➜ Developed and maintained external vendor relationships.
OrangeConsumer Marketing Manager
Nov. 2016 - Nov. 2017Bucharest, Romania✦Key Responsibilities:
➜ Developed the marketing portfolio strategy for the B2C segment and related policies.
➜ Promoted company’s products and services.
➜ Aligned the marketing strategy to the overall business strategy of the company.
➜ Managed and control the assigned portfolio, ensuring proper profitability.
➜ Delivered portfolio KPIs, focusing on acquisition offers and base management.
OrangeProblem Solving Executive
Sep. 2015 - Nov. 2016Bucharest, Romania✦Key Responsibilities:
➜ Found and communicated resolutions for customer’s complaints.
➜ Found causes for the complaints.
➜ Researched if complaints were correlated with a functional or system cause.
➜ Found an adequate solution for the client and the company.
➜ Negotiated solutions with clients through the phone or mail.
OrangeAfter Sales
Feb. 2015 - Aug. 2015Bucharest, Romania✦Key Responsibilities:
➜ Provided an accurate product and service information.
➜ Recommended products based on customer needs.
➜ Mediated customer complaints process.
➜ Maintained quality standards for customer service.
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