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Work Background
CrosstownHead of Digital and Ecommerce
Jan. 2023 - Mar. 2025London, England, United KingdomHeading up Digital Marketing, Ecommerce & X-Channel Systems Implementation. Responsible for Digital Marketing (B2B & D2C), Ecommerce, Website Performance / Infrastructure, 3rd Party Marketplaces & Retail Integration, Loyalty.
Whirlpool CorporationHead of D2C - UK&I
May. 2022 - Dec. 2022Member of the UK & Ireland Management team with responsibility for all direct-to-consumer activity. Driving the sales performance and customer experience across our Brand D2C Websites, Digital Sales Channels, Marketplaces, and Affiliate Partners, including ownership of all onsite & offsite Digital Marketing Channels, and Commercial pricing with full P&L responsibility.
Currys plcSenior Manager Ecommerce
Mar. 2019 - May. 2022I led the team who manage www.idmobile.co.uk and looked after the commercial performance and customer experience across all eCommerce portfolios. Direct responsibility for the CRO, SEO, eCommerce trading, Merchandising, Digital Projects & Frontend Development teams working with a mixture of in-house & agency resources, alongside dotted lines into UX/UI and Backend Development.
BTOnline Marketing Manager & Sales Optimisation Lead
Feb. 2018 - Mar. 2019London, United KingdomI grew my role from responsibility for the SIM Only product (both on-site & off-site acquisition) to lead the product teams responsible for all the Digital sales acquisition across bt.com/mobile. This is in addition to leading Optimisation activities across all Digital Sales since February ’18 and covering Retention Digital mobile activity due to colleague absence since September ‘18. Also took on Scrum Master duties temporarily due to colleague leaving.
BTOnline Marketing Manager
Aug. 2016 - Mar. 2019London, United Kingdom
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