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Work Background
Abrigal.comChief Marketing Officer
Oct. 2024As CMO at Abrigal, I’m part of the executive leadership team, shaping the company’s overall strategy. I lead our marketing efforts, focusing on brand positioning, digital growth, and customer engagement. I work closely with cross-functional teams to drive revenue, strengthen our brand, and optimize marketing performance. My role also includes building strategic partnerships and using data-driven insights to ensure our marketing aligns with business goals.
Unwrap AgencyHead of Marketing
Sep. 2023 - Oct. 2024Developing marketing strategies, paid ads, creating content, managing marketing campaigns, conducting market research, analyzing data, building brand awareness, collaborating with cross-functional teams, and driving revenue growth for our clients. Previous Customers:
Aron Anderson @aronanderson
Les Mills @Lesmillsnordic
Oh La Moon @ohlamoon.se
Kampsportstadion @kampsportstadion
Recoveryroom.se @heat_recovery
Laser Salongen @laser.salongen
Curam @bycuram
Säkra Varje Unge @sakra.varje.unge
HumanFokus @humanfokus.se
Vaccine Forward @vaccineforward
Pet Union SwedenMarketing Manager
Jan. 2023 - Sep. 2023Planned long-term growth strategy for our 3 brands and implemented it. Managed our 3 brands social media accounts, averaging a 150% follower growth across all platforms over a period of 2 years. Reviewed metrics for marketing campaigns on a monthly basis to determine effectiveness. My focus was Paid ads, influencer marketing, global marketing campaigns, creating content & marketing strategies. The social accounts for the brand I managed:
@hugoandceline
@naturligthundtugg.se
@taccat.se
Hugo & Celine - for DogsSocial Media & Community Manager
Apr. 2021 - Jan. 2023Social Media Manager & Community Manager for Pet Union Sweden that is a Swedish start up with focus on premium pet treats & ice cream for pets. The brands are Hugo&Celine, Naturligt Hundtugg & TACCAT. I worked with creating content, influencer marketing, paid Facebook ads, creating SEO-blog posts, events and working with B2C & B2B.
Mandir Media ABSocial Media Coordinator
Nov. 2020 - Apr. 2021Stockholm, Stockholm, SverigeManaged and coordinated all partnerships and deadlines for a high-profile influencer with over 1 Million followers across YouTube, TikTok and Instagram. Oversaw scheduling, script creation, and content planning to ensure a consistent personal brand message and seamless project execution. Organized meetings and provided creative input to enhance engagement and reach! This role honed my skills in project management, content strategy, and digital personal brand-building in a fast-paced social media environment.
Maxi ICA Stormarknad NackaFinance Assistant
Nov. 2018 - Nov. 2020Nacka, Stockholm, SverigeExperienced in invoice management, accounting, and managing key customer and corporate relations. Collaborated closely with the CFO at ICA Maxi Nacka to drive strategic growth, enhance market positioning, and improve both workplace culture and customer experience. Focused on streamlining financial processes and strengthening the brand’s competitive edge to support long-term success and customer loyalty. Yes as you can see that I had a bit of a life crisis after I quit na-kd and ended up in finance jobs for a while before finally finding my way back to marketing - just a little detour!
NA-KD.comEditorial Campaign Assistant
Mar. 2018 - Nov. 2018Göteborg, SverigeAs an Editorial Campaign Manager at NA-KD, I managed the planning and execution of high-impact editorial campaigns to enhance brand storytelling and engagement. I was responsible for developing a structured approach to upcoming campaign editorials, including location scouting, assembling the creative team, and coordinating logistics such as booking flights, accommodations, and creating detailed budgets and schedules. By overseeing both creative direction and operational details, I ensured each campaign aligned with NA-KD’s brand identity, resonated with our audience, and reinforced our position in the fashion industry
NA-KD.comInfluencer Marketing Manager
Jan. 2018 - Mar. 2018Göteborg, SverigeAs an Influencer Marketing Manager at NA-KD, I led strategic influencer campaigns to drive brand growth and engagement. My role involved identifying and collaborating with key influencers, developing creative campaign concepts, and optimizing partnerships to maximize brand visibility. By analyzing campaign performance and leveraging insights, I helped strengthen NA-KD’s presence across social media channels, ensuring alignment with brand values and marketing objectives.
Olivialice ABPhotographer, Videographer & Social Media Manager
Oct. 2016 - Dec. 2022SwedenFreelance Photographer, Videographer & Social Media Manager specializing in weddings, events, and fashion. With a portfolio of over 150 weddings and 50+ events and fashion shoots, I bring experience and a creative eye to every project. Additionally, as a Social Media Manager, I’ve successfully grown my clients’ online presence, driving up their revenue by 300% in just one year. Passionate about capturing moments and building brand stories that resonate.
iTeve Production ABTelevision Camera Operator
Apr. 2015 - Dec. 2016Kalmar län, SverigeFilmed live broadcasts for a variety of high-profile events, including Eurosport, Kalmar City Festival, local model competitions and Swedental etc. My role involved capturing dynamic footage in real-time, managing camera setups, and ensuring high-quality production standards. Collaborated closely with production teams to deliver engaging content that resonated with audiences. This experience sharpened my technical skills in video production and live broadcasting while enhancing my ability to thrive in fast-paced, live-event environments.
iTeve Production ABSocial Media Manager
Apr. 2015 - Dec. 2016As the Social Media Manager, I successfully oversaw the company’s social media accounts, driving an impressive average follower growth of 79% across all platforms. I developed and implemented comprehensive content strategies, creating engaging posts and captions that resonated with our target audience. Additionally, I coordinated influencer collaborations to expand our reach and enhance brand awareness. I also managed and optimized paid advertising campaigns on Facebook and Instagram, utilizing data-driven insights to improve performance and maximize ROI. This experience honed my ability to blend creativity with strategic planning, significantly enhancing our online presence and community engagement
Studieförbundet VuxenskolanPhoto and Video Editing Mentor
Apr. 2013 - Dec. 2016Kalmar län, SverigeLed photography and editing courses for participants aged 13 to 70, teaching essential skills in both areas. I managed all aspects of the courses, including coordinating registrations, developing instructional materials, and delivering engaging lessons to new groups each week. This experience enhanced my skills in curriculum development, communication, and classroom management. It also sharpened my ability to adapt teaching methods to different learning styles and foster a positive, inclusive learning environment. Overall, these experiences equipped me with valuable skills in leadership, mentorship, and the ability to effectively convey complex concepts to diverse audiences
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