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Work Background
choreographBrand Creative Director
Mar. 2022New York City Metropolitan AreaChoreograph, a WPP affiliate, is a leading global data products and tech company focused on redefining data management and brand growth. In my role within the Brand Marketing group, I lead the creative team in bringing the Choreograph brand to life through impactful and visually compelling work. I oversee the creation and delivery of a robust pipeline of creative assets, collaborating with cross-functional teams and agency partners to help position Choreograph as an industry leader in SaaS solutions.
Pace CommunicationsCreative Director
Mar. 2020 - Mar. 2022Greater New York City AreaAs a creative lead at PACE Communications, the largest independent woman-owned content marketing agency in North America, I spearheaded creative direction across multiple formats, including podcasting, video, branding, and digital production. I managed creative strategy for high-profile clients like Verizon, AAA, and 3M, ensuring cohesive, audience-centric storytelling that amplified brand identities and drove engagement.
The Foundry @ Meredith CorpCreative Director
Mar. 2018 - Mar. 2020New York, NYAt Foundry 360, Meredith’s content studio (formerly of Time Inc), I connected design, strategy, and technology to create engaging branded storytelling and digital content. Leading cross-functional teams, I developed strategies for global audiences, leveraging data-driven insights to drive brand messaging and consumer engagement across multiple digital and traditional platforms.
HearstDesign Director
May. 2017 - Mar. 2018New York, NYAs the Design Director at HearstMade, the content marketing arm of Hearst Digital Media, I conceptualized custom content programs that bridged the gap between our clients and Hearst’s global audience. I oversaw the creative direction for these programs, ensuring alignment with both client strategy and consumer needs, while maintaining the brand voice across all touch points.
Time Inc.Art Director
May. 2016 - May. 2017New York, NYAs part of Time Inc.’s Foundry, I led a creative team to design innovative, omni-channel content solutions for blue-chip brands. My responsibilities included the conceptualization of both pitch-level projects and ongoing consumer-facing programs, with a focus on integrating print, digital, mobile, and video to deliver consistent and compelling brand messaging.
Victoria's SecretConceptual Art Director
Mar. 2012 - Apr. 2016New York, NYAt Victoria’s Secret, I led a team of visual creatives, driving the creative strategy for seasonal campaigns. By collaborating with cross-functional teams, I ensured the creative vision was executed seamlessly across photo, digital, and print channels, resulting in high-impact campaigns that aligned with brand objectives.
Austin Monthly MagazineAssociate Art Director
Mar. 2010 - Mar. 2012Austin, TexasAs Associate Art Director at Austin Monthly, I oversaw the visual design of each issue, ensuring cohesive creative direction from cover to cover. I led a team to conceptualize editorial content and designed award-winning photography, illustrations, and graphics that captured the city’s dynamic culture, food, and music.
Austin Home MagazineAssociate Art Director
Mar. 2010 - Mar. 2012Austin, TexasIn addition to my role at Austin Monthly, I helped to creative direct Austin Monthly Home, a quarterly shelter publication focusing on Austin’s unique architecture and interior design. I created content that highlighted the city’s eclectic aesthetic and connected it with local cuisine and lifestyle trends.
SPIN MagazineGraphic Designer
May. 2006 - Sep. 2007New York, NYAt Spin Magazine, I contributed to all visual aspects of the rock n’ roll magazine, including page layout, photo editing, original typography, and illustration, helping to elevate the book’s visual footprint in the music and pop culture industry.
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