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Work Background
DIETRICK DIGITAL [Marketing]Founder
Jun. 2021
Self-employedMarketing Consultant
Feb. 2010 - Jun. 2021
Catapult MarketingAccount Director, Interactive
Feb. 2008 - Feb. 2010Led Mars Petcare account team in development and execution of all online marketing for Pedigree Brand. Managed complex relationships with a host of partner agencies across the country, for award-
winning interactive work that was fully integrated with all offline efforts including television, print, mail and consumer promotional materials.
Publicis ModemAssociate Director, Marketing
Sep. 2006 - Feb. 2008W.J. Deutsch & Sons, Ltd. - Yellow Tail Wines
• Developed a digital foundation inclusive of website redesign, paid search and online display
programs for greater awareness of Yellow Tail wines The Capgemini Group
• Spearheaded the execution of a “test” digital marketing campaign globally to prove the efficiency of
digital marketing to senior management of Capgemini internationally Marriott International
• Managed all online direct response, promotional, and awareness programs for Courtyard, Fairfield
Inn and Marriott Hotels & Resorts
• Developed extensive test methodologies for continued success in meeting online performance
goals HBO
• Led competitive and business-analogous audit for a refined acquisition and CRM process, and
developed plans for data mining to gain customer insights, a barrier to the affiliate-based business AOL
• Led a team in development of a new AOL brand, "Shortcuts"
• Brand development inclusive of research, naming, target personas, website build and architecture,
and launch campaign concept
OgilvyManagement Supervisor
Dec. 2004 - Sep. 2006SAP
• Acted as Client on-site from February to June 2006 – managed SAP Field Marketing Managers and
SAP Americas direct marketing agencies and call centers
• Managed global program development with SAP Global headquartered in NY and Waldorf,
providing strategic and creative assets to be leveraged worldwide
• Led account management training at Ogilvy Sao Paulo, Brazil during Latin America account team transitioning
DraftManagement Supervisor
Oct. 1999 - Dec. 2004Bank of America
• Managed staff of five in the development and execution of direct marketing and general advertising
across small business, premier banking and online banking product segments
• Managed distribution of legal communication during merger with Fleet – coordinated efforts to
minimize attrition that could result from highly-publicized merger British Airways
• Managed direct mail, collateral, email and online programs for the British Airways Venture Club
(loyalty program organized for small business travelers) Compaq Computer Corporation
• Acted as Client on-site in Houston, TX during hiring freeze at the time of the DEC acquisition
• Executed DM, print, broadcast and interactive tactics for small business and enterprise product
segments
Bozell WorldwideAccount Executive
Aug. 1996 - Oct. 1999
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