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Work Background
MvH StudiosSenior UX/Product Designer
Aug. 2023Lisbon, PortugalLeveraging my background in design, I hold bottom-line accountability for everything related to UX & UI design, including design system creation, prioritisation and maintenance. Through user-research, developer collaboration and constant iteration I co-create products that place emphasis on usability, accessibility and equitability. ----------------------------------------------------------------------------------------------------- UX DESIGN ACHIEVEMENTS:
• Responsible for creating a successful digital-interactive ‘Investment case’ for Top 20 JSE listed Retail company, meeting business & investor needs.
• Collaborated with leading South African digital agencies to create web based solutions/products for top 10 JSE listed companies with the following sectors:
- National Banking platform
- Global E-commerce Telecoms platform
- Global Retailer delivery app -----------------------------------------------------------------------------------------------------
Black Box StudiosSenior UI & UX Designer
Jan. 2023 - Oct. 2024Lisbon, Portugal
MvH StudiosUX/Product Designer
Sep. 2018 - Jul. 2023Durban, KwaZulu-Natal, South Africa• Led UX design projects for leading digital agencies in South Africa, focusing on creating innovative products for various industries.
• Collaborated with cross-functional teams to develop user-centric designs that enhanced user experience and increased client satisfaction.
• Conducted user research, wireframing, prototyping, and usability testing to ensure the final product met client needs and industry standards.
PlusNarrativeSenior UI & UX Designer
Sep. 2018 - Oct. 2022Durban, KwaZulu-Natal, South AfricaSenior UI/UX Designer collaborating in an agile environment whilst creating human-centered solutions through design & interaction. Interpreting business-objective focused briefs through the lens of a human-centric approach for website/app design, transforming visual design for campaigns into engaging and equitable products with relevance to the consumers & stakeholders we serve. • User research (Including friction audits, lightning demos & competitor analysis)
• Wireframes and prototyping to convey data-backed solutions
• Collaborate with UX researchers, Engineers and Product managers in an agile environment, for hand-off and product implementation
• Gain a deep understanding of the user, client deliverables and business needs
• Usability testing through the use of leading industry tools
• Create user interfaces, layout and components all managed through design systems with adherence to product branding requirements
• Design interaction components and UX patterns using core principles and methodologies ----------------------------------------------------------------------------------------------------- Achievements:
• Part of a team responsible for the successful design of international ecommerce platforms in the telecoms and food delivery tech industries respectively
• Part of a team for creating the brand guideline system for an international telecoms brand on the Frontify portal utilising UX principles and user-centred approaches based on EdTech best practices. -----------------------------------------------------------------------------------------------------
Activate Brand AgencySenior Designer & Art Director
Jan. 2013 - Jan. 2018Durban Area, South AfricaDurban & U.K - based design agency. Role: • Branding • Illustration • Web design • Data visualisation and Infographics • Art direction • Way finding • Mentoring Junior designers -----------------------------------------------------------------------------------------------------
MvH StudiosBrand Designer
Jan. 2012 - Aug. 2018Durban, KwaZulu-Natal, South AfricaMy expertise spanned the entire branding process, from initial concept development to final execution, ensuring a cohesive and impactful brand presence across all touchpoints, from stationary to way-finding, as well as 3D interior artworks and products. • Brand Strategy: Aligning brand strategies with business goals.
• Visual Identity Design: Crafting logos, color palettes, and visual systems.
• Digital Branding: Ensuring consistency across digital platforms.
• User-Centered Design: Focusing on intuitive and engaging user experiences. ----------------------------------------------------------------------------------------------------- 3D PRODUCT DESIGN ACHIEVEMENTS:
• Winner of the “Most Creative Pop-up Stand” award at Design Indaba, Africa’s premier annual design conference.
• Created interior art designs for multiple Nando’s Restaurants across South Africa. CREATIVE OUTLET:
Instagram: @mikejvanheerden -----------------------------------------------------------------------------------------------------
Barrows - Retail Marketing SpecialistsGraphic Designer
Apr. 2010 - Feb. 2011Durban Area, South AfricaEarlier in my career I guided efforts to design and produce marketing collateral and display merchandising; translated branding initiatives into accessible designs and content, as well as involved in learning and understanding the manufacturing/print processes while completing design tasks in a dynamic, high stress environment. ----------------------------------------------------------------------------------------------------- • Collaborated with 3D product designers, account executives, buyers, and engineers to produce point-of-sale units for major consumer brands featured in stores throughout South Africa.
• Gained valuable project management and prototyping experience; guided projects from inception to creation while gaining basic understanding of the processes of welding, powder coating, wire bending, wood machining and the varying print technique methods that ultimately led me to pursue and interest in 3D product design. -----------------------------------------------------------------------------------------------------
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