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Work Background
Praelexis AIFractional CMO and Sales Manager
Feb. 2025Stellenbosch, Western Cape, South Africa
echo.All Things Sales and Marketing
Sep. 2024City of Cape Town, Western Cape, South AfricaWe cover every stage of the marketing funnel to create brand harmony – from market awareness and demand creation to sales optimisation, customer loyalty and beyond. We look at the entire "echo"-system of your business to deliver measurable results, not just isolated fixes. Our approach is simple: You speak. We echo. People listen.
Ironclad Asset ManagementFractional CMO
Jun. 2023City of Cape Town, Western Cape, South Africa
Elevator ConsultingFounder and Consultant
Nov. 2022Cape Town, Western Cape, South AfricaElevator provides businesses with Senior-level outsourced Sales and Marketing resources to help strategise and execute.
simple.CapitalChief Marketing Officer
Sep. 2021 - Oct. 2022Cape Town, Western Cape, South Africa
BlokHead of Sales and Marketing
Jan. 2018 - Jul. 2021Cape Town Area, South AfricaAs Head of the Brokerage Division, I manage the Sales and Marketing teams and am a member of the Senior Leadership Team. My role involves: Sales Management Property Sales Brand Strategy Digital Marketing Strategy Marketing Planning Systems Management Organisational Management
Prime ResidentialGroup Marketing Officer
Sep. 2014 - May. 2015Cape Town, Johannesburg
BlokSales and Marketing Manager
Jun. 2014 - Jun. 2018A proud member of the founding team. Soon after launch, Blok quickly established itself as a disruptor in how property was marketed and branded through a unique and authentic brand story. In this role I grew the Sales and Marketing function to exceed R1billion in sales.
FreelanceMarketing Consultant
Oct. 2011 - Aug. 2014Cape Town, South AfricaEstablished and ran a consultancy focused on servicing SME’s in various industries. We facilitated proprietary marketing strategies that incorporated both digital as well as more traditional channels to form outcomes-based marketing plans. Our diverse client portfolio ranged across retail, property, green energy, tourism and the manufacturing sectors. Key Product Offerings: Marketing Strategy Digital Marketing Marketing Planning Campaign Management Brand Communications
CityMobHead of Sales
Feb. 2011 - Sep. 2011A group buying site with a social heart. Against a highly competitive and unfamiliar backdrop, Citymob quickly emerged as a popular and trusted group buying site. I was part of the driven sales team whose unique opinions and drive quickly set us apart from others in the industry.
Timeless Africa SafarisMarketing Manager
Feb. 2010 - Sep. 2010Hired to assist in Marketing over the FIFA World Cup period, I was tasked with website development, supplier relationship management as well as eventing and client liaison for this inbound operator dealing with the high-end of the African travel market.
Pub CrawlCo-owner
Dec. 2008 - Jan. 2010Pub Crawl is a nightlife tour presenting its clients with the best bars on the famed Long Street in Cape Town. Clients are guided on their Crawl from bar to bar where they skip queues, receive specials on drinks and are guided and entertained throughout the evening. Pub Crawl provides a great opportunity for travellers to explore the nightlife of Cape Town safely and in doing so, meet up with likeminded individuals, local and foreign, along the way.
Melbro RetailMarketing Officer
Aug. 2007 - Feb. 2010Cape Town, Western Cape, South AfricaReporting directly to the C.E.O, I was charged with the responsibility of all above- and below-the-line Marketing activities and those of over 180 branches of The Crazy Store. During my time with the group, we also launched Khoki, a stationery retail chain and I advised the wholesale businesses within our portfolio.
Bikes 'n Wines - Bicycle Tours of the Cape WinelandsFounder and Marketing Director
Jul. 2007 - May. 2014Cape Town, Western Cape, South AfricaBikes 'n Wines was borne out of a gaping need in the market to see the winelands from a different angle, an authentic one. The green tour takes you up to Stellenbosch by train from where you ride through tree-lined vineyards to superb award winning estates, smelling and seeing the true winelands along the way.
Red BullConsumer Collector
Jan. 2005 - Dec. 2007Educating consumers on the benefits of Red Bull and allowing them to sample the product in situ in various fields from sports to emergency services.
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