Independent Assistance & Co.Lead Graphic Designer
Dec. 2020 - Feb. 2023South AfricaAs a Graphic Designer, I am responsible for creating, developing, and producing designs (print, digital, and web) that have a high visual impact for use in a variety of media platforms. As the owner, I am responsible for leading the development and execution of long-term strategies, with the goal of increasing shareholder value, implementing SOP's, and managing the business' expenses. - Graphic Design Duties (including but not limited to): Developing customized design solutions for clients. Advising clients on strategic content development. Compiling a library of standard, user-friendly templates. Presenting design ideas clearly and concisely. Overseeing the brand strategy, and the visual expression of a client’s brand. Working in collaboration with photographers, copywriters, printers and other designers. Examining design work for quality, consistency, and accuracy. Creating a consistent corporate and brand identity for clients. Preparing design files for production. Taking design ideas from generation through to completion. Re-sizing imagery and uploading them to websites. Ensuring consistency across all print and digital designs. Generating multiple concepts for a campaign or project. Meeting with clients to discuss their business objectives and requirements. Liaising with print companies to secure the best prices. Preparing artwork to printers specifications. Creating content for email marketing. Helping out with publicity initiatives, press releases and media relations. Designing website content and layout. - Executive Duties (including but not limited to): Developing strategies for the company. Writing up reports, both financial and non-financial. Monitoring the Company’s performance against a pre-set budget. Deciding on budgets for all the various departments. Identifying risks and ensuring appropriate strategies are in place to deal with them. Ensuring regulatory and legal compliance with laws and regulations.