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Work Background
Gibson Brands, Inc.Social Community Manger
May. 2022
Gibson Brands, Inc.Consultant
Sep. 2021 - May. 2022Seattle, Washington, United StatesSocial Media, Content Creation, Marketing, and Artist & Event Management.
Tags 4 LessSales Manager
Jul. 2020 - May. 2022RemotePromoted to Sales Manager in under 12 months in recognition of outstanding performance and commitment to going beyond the call of duty to drive client satisfaction, retention and loyalty.
Tags 4 LessAccount Manager
Jul. 2019 - May. 2022RemoteOversaw project management for 50+ clients simultaneously; implemented new internal procedures including web-to-print process, HR management, restructure backend web flow, and updated antiquated procedures. Key Achievements:
Executed a full web storefront overhaul and redesign launch to improve customer experience and conversions.
Developed and launched an engaging email marketing campaign for 10,000+ customers.
Cross & Crown ChurchDirector Of Communications
Mar. 2016 - Apr. 2019Greater Seattle AreaLed external communication activities across social media, email marketing, advertising, web and application design and launch, and brand development
Developed and optimized the end-to-end visitor experience, from initially seeing our compelling ads on social media, to clicking through to our website, through to the signage in our parking lot, choice of lobby music, internal décor and the ‘Welcome Bag’ we offered upon exit
Recruited, trained and managed 125+ volunteers to ensure a comprehensive, seamless and memorable experience for visitors
Supported 750+ weekly guest experience; ensured adherence to quality and customer service standards
Monitored trends in social media tools, apps, channels, design & strategy, and reported on findings to steer future strategy and improvement
Developed, implemented, and directed social media strategy; mentored, managed and empowered the social media team, driving a collaborative approach to achieving performance goals
Planned and executed 150+ successful events per year, from pre-planning and scope through logistics management and onsite execution
Introduced, monitored and measured KPI targets and performance to drive continuous improvement and operational efficiency
Designed and delivered innovative social media content, ensuring content is engaging and informative for a diverse audience
Leveraged various social media marketing tools to drive operational efficiency, growth and ROI
Collaborated with creative, photographers, videographers, copywriters, and designers to ensure content is appealing
Worked closely with cross-functional teams to develop event launch strategies
Established and shared best practices, systems and processes for community management with customer service and social teams Key Achievements
Spearheaded a website and mobile app redesign project; increased online reach by over 50%
Integrated multi-level social media strategies, increasing engagement by 40%
PushpayCustomer Success Manager
Jun. 2015 - Mar. 2016Seattle, WashingtonAt this time, I developed and implemented account penetration strategies and recommended industry best practices. I collaborated with cross-functional teams, senior leadership, and clients to successfully complete onboarding. I also facilitated training for sales department to fill crucial technical skill gaps. My key accomplishments:
■ I led the App Sales Team launch, increasing from 2500 clients to 7500 clients—the world’s largest church app distributor.
■ I improved team relations by developing the Customer Churn Prevention team and standardizing communication standards and consistent team meetings.
Self-employedFounder
Oct. 2014Nashville, Tennessee, United StatesBuilt a thriving social media brand, growing an engaged audience of 200,000+ followers across Instagram, YouTube, Facebook, TikTok, and email subscribers. Collaborated with top brands in the music manufacturing and entertainment industry, including Gibson, Sweetwater, JHS, Mesa/Boogie, and more. Developed a highly influential community, with notable followers such as Slash (Guns N’ Roses), Neil Schon (Journey), and Joe Bonamassa. Leveraged the success of Gibsunday to secure a role at Gibson Guitars, where I currently serve as Social Media Community Manager and lead the Content Creator Program.
Guitar CenterLead Customer Service Manager
Dec. 2013 - Jun. 2015Greater Seattle AreaManaged and oversaw customer service operations, resolving customer issues quickly and efficiently to drive satisfaction and loyalty.
Conducted comprehensive training and coaching for sales employees to upskill teams and instill a collaborative working environment. Key Achievements:
Built strong relationships with sales team and customers, resulting in consistently meeting or surpassing key sales goals.
Achieved over $500K+ in sales, recognized for exceeding individual target.
Promoted to management position from sales associate in less than a year of employment due to strong work ethic and leadership skills.
Herff JonesDirector Of Operations
Aug. 2012 - Dec. 2013Orlando, Florida AreaEarlier in my career, I managed all customer relations, sales, IT, and office administration tasks. I identified new business and markets for the sales team. I also coordinated shipping and inventory management from 240+ schools. My key accomplishments include:
■ I was recognized by clients for providing superior service.
■ I led the shipping and receiving department, delegating tasks and prioritizing deliverables. ■ I developed the sales team by traveling school-to-school to facilitate training.
Sonoma Baking CompanyDelivery Sales
Aug. 2010 - Apr. 2012Sydney, AustraliaResponsibilities included all prompt deliveries of ordered products, vehicle safety and maintenance with very little supervision. Some product sales and customer relations.
Fuller ChevroletSales Representative
Jan. 2007 - Jan. 2008Savannah, Georgia AreaResponsibilities included general sales, cold calls, follow ups, internet sales, car buy-ins and general customer relations.
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