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Work Background
Meyna TextileChief Executive Officer
Dec. 2022Istanbul, Turkey- Brief meetings with Client, providing Full Service (Design + Production + Quality Control) or Production Service (Production + Quality Control) based on Client’s preference. - Study client’s sourcing requirement / brief and create an appropriate sourcing strategy. - Identify viable manufacturers based on quality, cost & delivery requirements of the Client. - Preparing CAD drawings of garments / Styles with “MEYNA” Fashion Designers as per Client’s request. - Creating and issuing Quotation to the Client. - Preparing Product Development Plan. - Brief meeting with Manufacturer, providing Tech-packs in local language along with needed detailed explanations. - Providing Fit Samples and Pre-Production Samples to Client for approvals. - Constant supervision with Manufacturer through the process of sampling until the actual production. - Quality control at the time of production with “MEYNA” trusty experts. - Providing R&D on fabric, fashion trends and designs as per Client’s request. - Providing Market Visits as per Client’s request. - Providing Logistics solutions as per Client’s request. - Providing International Standard Fabric/Product Tests in accredited institutions as per Client’s request. - Facilitating in procurement of accessories form local markets as per Client’s request.
SUMODATEKSTILBusiness Development Manager and Consultant
Oct. 2020Istanbul, Turkey- Consulting mainly for “NEXT” Brand, expanding Sales in terms of volume and value.
-Customer Relationship Management.
Freelance Senior Consultant
Jun. 2017 - Oct. 2020Istanbul, Turkey- Marketing and Branding Consultancy to various businesses with Local and/or International targets.
ModanisaIran Country Manager
Aug. 2016 - Apr. 2017Istanbul, Turkey- Role more as a "Business Development Manager".
-Implementing Marketing and Sales strategies for Iran market.
- Managing Marketing Campaigns - Manage and Monitoring sales
- Finding logistic, payment and distribution solutions of goods to Iran
MSCI / Golrang Industrial GroupHead of Brands
Dec. 2015 - Jun. 2016Tehran - Iran- Providing a new structure and framework in terms of Branding and Marketing from which Branding team can develop Marketing activity to support brands publicity and Marketing, including market research, advertising new programs, … . - Plan and oversee the delivery of all Marketing and Brand activities across all channels. - Commission market research and intelligence to support the strategic direction of the proposition development and the Marketing activity. - Provide direction and commercially aligned briefs to the Brand managers to enable a clear understanding of our target audience. Monitor the evolving market conditions and Brand health to ensure the long‐term financial and effective success of the Brands. - Ensure the Brand specification delivery is maintained and monitored throughout the consumer journey, identifying any shortfalls, initiating corrective action where necessary. - Liaising closely with the Marketing and BrandingTeams, evolve Brand guidelines as necessary, provide Brand direction to strategic campaigns and develop key Brand messages to be incorporated into the integrated communications plan (both internal and external). - Continue to drive the strategy for the product development with Marketing and Branding teams, based on customer /consumer insight, market trends and cues from within the FMCG sector and in line with the desired market positioning. - Manage, motivate and develop the Brand team and create an environment for personal growth and succession planning. -Planning and Budgeting Marketing yearly plans and activities.
Hayat HoldingSenior Brand Manager
Mar. 2015 - Oct. 2015TehranResponsible of Hygiene Category in Marketing department , covering Molfix , Molped and other new brands in this category in the company.
Launch Plans Manage market research to assess viability of potential new products and measure success of recent campaigns
Liaison with media and agencies in order to arrange ads, as per the marketing calendar.
Managing Marketing activities :ATLs and BTLs
Product Design developments
Budgeting
Hayat HoldingBrand Manager
Apr. 2013 - Mar. 2015Tehran
Fine Hygienic HoldingBrand Manager
May. 2012 - Mar. 2013
Fine Hygienic HoldingSales and Marketing Supervisor
Mar. 2011 - May. 2012
Fine Hygienic HoldingSales and Marketing Officer
Jun. 2007 - Mar. 2011Tehran - Iran
Savola GroupHR Specialist
Jan. 2007 - May. 2007Tehran
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