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Work Background
AmazonMarketing (Copy)
Oct. 2023New York, United States
Macy'sFreelance Writer (Project)
May. 2017 - Sep. 2017
MILK StudiosProduction Editor (Project)
Aug. 2016 - Mar. 2017
Luxury AttachéDigital Media Editor
Dec. 2014 - Aug. 2016Greater New York City AreaDIGITAL MEDIA & COMMUNICATIONS
• Create and develop editorial calendar
• Design and compile original content based on editorial calendar, including lifestyle reviews and exclusive interviews with notable industry icons and tastemakers
• Compose, edit, upload, schedule, and distribute all content for e-blast and newsletters
• Streamline brand identity and voice via internal and external copy and media
• Engage in field market research to obtain original digital content for social media outlets
• Write, format, and submit content for weekly Haute Living published posts
• Build and maintain brand identity through creative endeavors, collaborations, and editorial content SOCIAL MEDIA MANAGEMENT
• Determine and implement appropriate submissions for various social channels
• Create original digital content, engaging with vendors, clients, and team members in a constructive and mutually beneficial manner
• Launched team collective social correspondence program, directly resulting in increased account following and site traffic
• Track and analyze social presence growth data (110% growth increase over 8 month period) Noteworthy interviews:
Mario Carbone, Major Food Group
Wylie Dufresne
Lachlan Mackinnon-Patterson, FOOD & WINE Best New Chef
Erik Anderson, FOOD & WINE Best New Chef
Linton Hopkins, FOOD & WINE Best New Chef
Marc Murphy, Chopped/Iron Chef (judge)
Daniel Burns, Luksus/Mind of a Chef
Laura Maniec, Master Sommelier/Corkbuzz founder
Nick Anderer, Marta/Maialino
Michael White, Altamarea Group
New York Red BullsBrand Representative
Sep. 2013 - Apr. 2015Harrison, New Jersey• Represent and promote the New York Red Bulls in a professional and memorable manner
• Drive brand and team loyalty by engaging in quality interactions and delivering accurate information to fans
• Carry out field marketing initiatives during match days and related events
• Utilize social media channels to share relevant information and photos and to connect with fan base
CoutumeCoffee Roaster
Apr. 2013 - Jun. 2013Paris Area, France• Handled import orders of raw beans from worldwide suppliers
• Roasted and blended coffee beans for retail and wholesale purposes
• Translated product descriptions and brand collateral from English to French and vice-versa
• Sample roasted new prospective beans for cuppings and tastings
VariousFreelance Writer/Contributing Editor
Jan. 2012Greater New York City AreaContribute wine, spirits, and travel/lifestyle stories and various content on a freelance basis. Past and present outlets include: Travel + Leisure
FOOD & WINE
Liquor.com
NBCNews
Delish
SAVEUR Magazine
Wine Enthusiast Magazine
Business Insider
Men's Health
SevenFifty Daily
VinePair
Billboard
DuJour Magazine
USA Today
ELLE Décor
Town & Country
Time Out New York
Tasting Table
DuJour Magazine
The Daily Meal
Guest of a Guest
MTV NetworksIntegrated Marketing Intern
Jan. 2012 - May. 2012Greater New York City Area• Assisted in conceptualization of client partnerships within MTV programming
• Aided in creation of pitch decks for potential clients and wrap-up decks upon project completion
• Previewed unaired shows to screen for product and integration branding
• Participated in and contributed ideas and opinions to department-wide meetings
• Digitized and maintained programming film clips
Red Bull North AmericaWiiings Team Member
Aug. 2011 - Oct. 2012Greater New York City Area• Drove trial and intensified product consumption in Manhattan market
• Created weekly strategic marketing plans
• Handled and distributed product
• Interacted with and educated consumers about product benefits and company information
• Participated in bi-weekly team meetings
• Assisted in execution of public and private company events
• Drove promotional vehicles
• Embodied brand values and represented the company in a memorable and professional manner
Conde NastFashion Editorial Intern/Freelancer | GQ Magazine
Aug. 2011 - Mar. 2012New York, New York, United States• Checked in, organized, and returned samples
• Edited and created various documents and images using Adobe Photoshop and Illustrator
• Assisted editors in creation of storyboards
• Aided in run-through and photoshoot preparation/execution
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