Jess Blythe

Business Development Manager @BuildingPoint SA

CopywritingContent WriterMarketingBrand Marketing ManagerCommunications ManagerContent ManagerSMM Manager

Communications & Brand Consultant | Business Development Lead – SketchUp SSA With a wide-ranging background in communications across both traditional and digital spheres, I bring over a 15 years of experience working with some of the world’s most respected brands, including Johnson & Johnson, L’Oréal, Discovery Networks, Life Healthcare, Trimble, Pernod Ricard, Fitbit, Absa, and Dulux. I’m an integrated consultant with a strong foundation in brand positioning and social media, and a natural inclination toward collaborative, solutions-led environments. My leadership style is defined by a positive, pragmatic approach that fosters strong team dynamics and trusted client relationships. Currently, I lead the development of the SketchUp brand across Sub-Saharan Africa as the Business Development Manager at BuildingPoint SA. My role focuses on growing digital channels, driving e-commerce sales, managing key accounts, and nurturing reseller partnerships across the region. Prior to this, I worked as a Digital Marketing Consultant for OPTRON and held multiple leadership roles at FleishmanHillard South Africa, including Associate Director and Account Director. During this time, I specialised in strategic communications, integrated campaign execution, and crisis management—always with a keen eye on results, innovation, and client satisfaction.

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Work Background

SketchUp Business Development Manager

BuildingPoint SASketchUp Business Development Manager

Oct. 2023Cape Town, Western Cape, South Africa

Digital Marketing Consultant

OPTRON (Pty) LtdDigital Marketing Consultant

Jun. 2021 - Oct. 2023Cape Town, Western Cape, South Africa

Associate Director

FleishmanHillard South AfricaAssociate Director

Feb. 2020 - Jun. 2021Johannesburg, Gauteng, South Africa

Account Director

FleishmanHillard South AfricaAccount Director

Jun. 2018 - Feb. 2020Johannesburg Area, South Africa- Counsel clients on effective social and digital media strategies - Manage the overall success of integrated client campaigns and strategies - Maintain a deep understanding of the media landscape - Cultivate relationships between the agency and key client stakeholders - Contribute to new business development (internal and external) - Crisis and issues consult

Senior Account Manager

FleishmanHillard South AfricaSenior Account Manager

Jun. 2017 - Jun. 2018- Strategic planning of social and digital media approach for clients - Manage the implementation of social and digital media activities across client portfolios - Develop creative content strategies across online channels - Oversee paid advertising strategy and planning - Provide regular reporting analysis and insights - Crisis and issues monitoring and management

Account Manager

FleishmanHillard South AfricaAccount Manager

Sep. 2015 - Jun. 2017Johannesburg Area, South Africa- Plan and develop content aligned to the brand objectives and content strategy - Management of day-to-day client relationships - Proactively identify opportunities and new trends to clients - Development of monthly social and digital reports

Journalist

Caxton DigitalJournalist

Apr. 2012 - Oct. 2014Johannesburg Area, South Africa- Monthly content planning including research, writing and editing of stories - Art direction of photo shoots - Layout and design of the publication - Ensure alignment between editorial and advertising teams - Mentoring of junior journalists

Marketing Assistant

Optron GeomaticsMarketing Assistant

May. 2011 - Mar. 2012Centurion- Development, planning and implementation of brand communications - Event and sponsorship planning - Content creation for the social media platforms - Identifying profiling opportunities for spokespeople - Oversight of the brand visual identity, including design of all graphics and adverts

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