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Work Background
City of BoulderMarketing Manager
Sep. 2024Boulder, Colorado, United StatesOverseeing and managing the implementation of annual marketing, advertising and promotional activities for the City of Boulder Parks and Recreation department, which includes:
• Providing advertising and marketing direction to the department for services, programs, facilities, and events. • Researching, developing, and implementing marketing campaigns to cultivate community participation and generate revenue. • Researching and developing new marketing tactics, techniques, and technology, monitors existing campaigns, and delivering presentations on results.
• Managing advertising and production budgets. Requesting funding, tracking spending and evaluating ROI. Managing design, production and distribution of marketing collateral including: • Ensuring all marketing materials and deliverables produced by direct reports align with the city's brand standards. • Developing engaging marketing content through copywriting, photography, video editing, and more. Developing and implementing a multi-year strategic marketing plan that will promote department facilities, services and programs to community members and generate revenues for the department including: • Conducting market research to assess community interest, needs and desires. • Developing, implementing, and evaluating the marketing plan including strategic initiatives, new markets, and analysis of evaluation data. Leading, managing, directing, and informing marketing staff, including: • Managing the recruitment, selection, training, supervision and evaluation of standard and non-standard staff.
• Inspiring, motivating, and guiding others toward goal accomplishments; consistently developing and sustaining cooperative working relationships as a team member and developing highly effective teams. • Developing others’ ability to perform and contribute to the organization by providing ongoing feedback and opportunities to learn through formal and informal methods.
UCHealthSocial Media and Digital Strategist
Sep. 2022 - Sep. 2024Denver, Colorado, United States• Managing organic and paid social media at UCHealth.
• Leading influencer and brand ambassador program and strategy. • Leading an interdisciplinary social media content and strategy working group.
• Responsible for interviewing, recommending hires, onboarding, training, managing, and mentoring social media staff. • Building and implementing a new social media strategy that emphasizes the UCHealth brand and mission with a focus on channel-specific voice, tone, content, and visual assets. • Creating and scheduling content.
• Copywriting. • Advising and building paid social media campaigns on Facebook, Instagram, Twitter, and TikTok, providing budget and strategy recommendations that engage, inform and generate leads.
• Serving as a subject matter expert for the internal agency (creative, strategists, partnerships, media relations).
• Collaborating with larger UCHealth marketing team on Salesforce and Health Cloud projects, including Facebook lead generation integration. • Tracking, measuring, and analyzing engagement, growth, and campaign performance. • Writing stories and articles for the UCHealth Today.
• Creating graphics and visual assets.
UCHealthSocial Media and Communications Specialist
Oct. 2021 - Sep. 2022Denver, Colorado, United States• Managing organic social media at UCHealth. • Creating, planning and implementing content with a channel-specific strategy for each social platform.
• Advising on paid social campaigns, providing budget and strategy recommendations that engage, inform and generate leads.
• Serving as a subject expert for the internal agency (creative, strategists, partnerships, media relations).
• Collaborating with larger UCHealth marketing team on Salesforce and Health Cloud projects, including Facebook lead generation integration. • Tracking, measuring, and analyzing engagement, growth, and campaign performance. • Writing blog posts for the UCHealth Today newsroom.
• Creating graphics and visual assets.
University of Colorado Anschutz Medical CampusPhysical Activity and Fitness Consultant
Jun. 2021 - Aug. 2021• Conducted extensive research and authored a literature review on physical activity programming for children with overweight and obesity, specifically focusing on low-income, Hispanic and Latino populations
• Coordinated with local Rec Centers in the Denver Metro and Fort Collins area
to gather information on physical activity and nutrition programs available to HeLP families
• Wrote and designed the The Healthy Living Program/La Vida Saludable (HeLP) Fitness Operation Manual. It is a 6-week physical activity program aiming to improve self-efficacy, self-confidence, cardiovascular fitness, and muscular strength in kids ages 7-17. It will be used exclusively in the NIH funded HeLP program.
Colorado State UniversityWeb Design, Social Media and Communications Specialist
Jul. 2019 - Sep. 2021Fort Collins, Colorado Area• Designed and maintained the website
• Researched and wrote news stories, interviewed students, faculty, & alumni
• Designed promotional materials such as flyers, posters, graphics, and brochures • Planned and executed promotional campaigns and events
• Created social media content
• Created educational and promotional video content and photography
• Promoted student engagement
Orangetheory FitnessPersonal Trainer & Coach
Jun. 2017 - Mar. 2020Fort Collins, Colorado Area
Orangetheory FitnessSocial Media Manager
Jan. 2017 - Jul. 2018Boulder, CO• Managed social media accounts for Orangetheory Boulder and Fort Collins
• Developed ideas, created content, and wrote copy • Collaborated with the Orangetheory brand team to fulfill brand guidelines
University of Colorado BoulderGroup Fitness Instructor & Personal Trainer
Aug. 2016 - Jun. 2017• Teaching and designing classes such as TRX Bootcamp, strength training, cycling, and HIIT
• Helping clients reach goals, motivating them, and encouraging proper technique and form during classes and private sessions
• Creating individualized and specific workouts for clients
Essenza CommunicationsBrand Outreach and Social Media Manager
Jul. 2016 - Jan. 2017• Managed social media engagement, community outreach, and product sample giveaways for multiple brands • Created, managed, and scheduled content on Facebook, Instagram and Twitter
• Built the brand image through community outreach, event planning, and social media engagement
• Established co-branding opportunities
• Monitored hashtags and trends in health, fitness, nutrition, wellness industries and establishing co-branding opportunities
Kaia FIT BoulderPersonal Trainer and Coach
Jun. 2016 - May. 2017Boulder, COTraining women in cross-training, TRX, HIIT, and yoga
Encouraging health and wellness through fitness and nutritional coaching
Helping clients reach goals and maintain weight loss, fitness and well-being
BolderBoulderBrand Marketing Intern
Dec. 2015 - Jun. 2016Boulder, CODeveloped and designed a 10-week email newsletter campaign for the BB Racers Program and visited schools around Colorado to encourage participation and motivation for the race. Constructing and executing marketing plans to raise awareness and recruit runners to the annual 10K race.
Working with the public relations team to create and publish press releases and to organize fundraising events.
Recruited volunteers and runners through sales calls and presentations to running groups.
University of Colorado BoulderStudent Ambassador Team Leader
Aug. 2013 - May. 2016Boulder, ColoradoAs a Student Ambassador I am a brand ambassador and tour guide for the University of Colorado Boulder. Some of my responsibilities include: Leading weekly tours
Promoting and advertising the university
Helping to organize and facilitate events such as Student for a Day
Public speaking to large groups
Connecting and talking with prospective students and their parents to understand their needs, fears, and hopes when they are deciding on where to go to college As a Team Leader and a member of the Executive Team some of my responsibilities include: Making sure tours run smoothly on my designated day
Leading my team of tour guides and setting a good example (giving tours, attending weekly meetings, arriving on time, asking questions, staying organized)
Assisting in monitoring performance of guides
Planning informational session dismissal
& Acting as a liaison between the tour guides and the Executive Team by communicating information, questions and concerns. Team Leaders are chosen by the Executive Team based on leadership abilities, dedication to the Student Ambassador organization, the number of points earned, and continued commitment to providing outstanding campus tours
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