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Work Background
VML South AfricaCreative Director
Jan. 2023 - Dec. 2024South Africa, JohannesburgWorked as a Creative Director and Copywriter for brands like Brown-Forman (Jack Daniels etc) Colgate, Vodacom Consumer and Vodacom Business
Writers CollegeCopywriting Tutor
Jan. 2022 - Dec. 2024South AfricaCreated the modules, exercises and lessons for the Copywriting course. Worked one-on-one with students.
Brand Leadership GroupSenior Copywriter
Jan. 2020 - Dec. 2021South Africa, JohannesburgCreated campaigns, copy and messaging for: Airports Company South Africa, Postbank and the IDC.
TBWA\ South AfricaCreative Director - OPENCO
Jan. 2019 - Dec. 2019South Africa, JohannesburgCreated campaigns, messaging and copy for MTN Business (Telco ICT), Standard Bank internal marketing and pitches.
McCann WorldgroupSenior Copywriter
Jan. 2018 - Dec. 2018Created campaigns, messaging and copy for Diageo (Johnny Walker, J&B, Tanqueray), L’ Oréal and Nestlé Cereal
FCBSenior Copywriter
Jan. 2017 - Dec. 2017South Africa, JohannesburgCreated campaigns, messaging and copy for Absa Bank.
MomentumSenior Copywriter
Aug. 2014 - Dec. 2016South Africa, CenturionCreated messaging and copy for newsletters, emailers, internal communications, websites and other marketing collateral for their wellness brand Multiply.
JWTSenior Copywriter
Jan. 2013 - Jul. 2014South Africa, JohannesburgCreated campaigns, messaging and copy for Telkom Mobile, Kellogg's, Nestle, Ford and other brands.
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